enterprise-marketing
(39)
Leigh Dow Learned to Market What Cannot Fail
From a Florida governor's communications office to Mattermost's first C-suite marketing post, Leigh Dow has built a career translating complicated systems for people who cannot afford confusion.
Deepak Bahree Is Teaching Marketing to Think in Locations
The Birdeye CMO has spent two decades turning technical systems into growth systems. His latest argument is simple: AI matters only when it can do useful work for every location.
Daniel Raskin’s Long Campaign to Make Complex Systems Explain Themselves
He began with books, built a career across identity and data, then founded a company to make marketing answerable to revenue. At Virtana, Daniel Raskin is applying the same editorial instinct to the unruly machinery of enterprise AI.
Joseph King Has Spent Three Decades Making Technical Companies Sound Human
From business forms to an AI-first insurance market, Joe King's career is a study in translation: turning complex technology into language that clients, colleagues and classrooms can use.
Albert Lilly Has Spent a Career Making Complicated Technology Make Sense
From online compliance courses to cars that update overnight, the Sibros CMO has built a career around a deceptively hard task: translating complex systems into useful stories.
Chris Kent Is Bringing an Engineer's Eye to the Age of Autonomous Code
Before Chris Kent sold the future of software, he built it, secured it and learned how institutions mistrust it. Now Coder's CMO is translating the rise of AI agents for enterprises that want speed without surrendering control.
Laura Heisman Is Teaching Enterprise Marketing to See Around Corners
The Dynatrace CMO began in music-industry PR, learned brand craft inside developer communities, and now argues that AI should make marketers faster without making judgment optional.
Kartik Murugan Makes Complex Technology Sound Human
Across 27 years and eight enterprise brands, Kartik Murugan has built a career translating difficult products into clear propositions. At CitiusTech, that old marketing problem has acquired a new vocabulary: healthcare, AI and trust.
Don Bulmer Has Spent a Career Making Complexity Make Sense
From a tiny California zoo to SAP, Shell, AWS, Veeva and Reltio, his work keeps returning to one stubborn problem: how to turn institutional complexity into a story people can use.
Juliette Rizkallah and the 48-Hour Rule for Building What Lasts
From a teenage exchange trip out of Paris to boardrooms in Austin, Kong's first CMO has made a career of trusting the evidence, challenging convention and giving ambitious ideas time to work.
Masayoshi Nakano Has Spent 30 Years Teaching New Technology to Speak Human
From SharePoint to Watson to cloud data, Masayoshi Nakano has built a career around a deceptively difficult job: making the next wave of enterprise technology legible before it becomes ordinary.
Suresh Balasubramanian Is Rebuilding the CMO’s Playbook at AI Speed
After three decades across code, cybersecurity, fintech and SaaS, Qualio’s marketing chief is testing a sharper idea: in an AI-first company, the CMO must redesign the work itself.
Andrew Federici Makes Complicated Software Easy to See
From MTV and Meta to four acquired startups, Andrew Federici has spent a career translating unfamiliar technology into a story people can act on. At SightCall, the proof arrived in the least theatrical form imaginable: a product demo that doubled website pipeline in one quarter.
Charlie Treadwell Built a Career by Listening Before Speaking
Before he marketed microsegmentation, Charlie Treadwell helped Cisco hear thousands of daily conversations. His career is a study in making noise legible - and turning what customers say into what a company does next.
Sarah McAuley Almost Passed on Manufacturing. Then She Saw What the Machines Were Making.
A Supreme Court campaign, three children, countless youth practices, and one supposedly dull software category. Sarah McAuley built a career by noticing how the small pieces fit together - especially after a factory floor changed the way she looked at the world.
Dustin Sedgwick Keeps Making Invisible Businesses Feel Like the Main Event
He helped turn Surface into a sports story, made corporate payments fill arenas, and now wants professional firms to hear the music in their own data. Dustin Sedgwick's specialty is giving backstage machinery a front-row seat.
Rob Pinkerton Has Spent 30 Years Asking Technology to Remember the Customer
A Senate lawyer watched the internet arrive, traded policy for product, and eventually became a CMO. At Seismic, Rob Pinkerton is making an unfashionably human case for the AI era: begin with the customer, then choose the machinery.
Marianna Kantor Is Making the Case That Every Business Problem Has a Geography
The Esri CMO has spent a career translating technical systems into business language. Her current argument is disarmingly simple: AI can know what, but decisions still happen somewhere.
Angela Stark Knows the Brand Is Only as Strong as the Work Behind It
After nearly three decades shaping enterprise technology brands, Angela Stark has arrived at a smaller, faster company with a very large question: can disciplined marketing help turn hourly jobs into good jobs? Her answer begins with clarity, connection and a willingness to do the unglamorous miles.
Ashley Chandler Has Spent 25 Years Making Complicated Technology Feel Human
Before Peregrine, she helped explain cloud software, payments infrastructure, 3D search, and autonomous delivery. The products changed. Her real assignment did not: make the difficult legible.
Roshan Cariappa Has Spent 18 Years Learning When to Build, When to Pivot, and When to Listen
The engineer turned founder turned marketer built his career by staying close to the work - then turned hundreds of podcast conversations into a public notebook on how companies, categories and careers actually grow.
Chris Bontempo Is Teaching a 140-Year-Old Brand New Tricks
He followed a girlfriend to Europe, got fired from his own startup and spent nearly two decades at IBM. Now Chris Bontempo is turning building technology into a story about attention, accountability and AI.
Ariel Kelman Has Spent 25 Years Making Complicated Technology Sound Human
From a startup that did not survive to the cloud platforms that reshaped enterprise computing, Ariel Kelman learned a durable lesson: sophisticated technology only travels when ordinary people can understand why it matters.
Stella Prefach Is Making Complexity Useful
After eight years at IBM, Stella Prefach took on a harder translation job: making pharmacy automation legible, useful, and human. Her method starts with partners, crosses silos, and ends where good marketing should - with a customer who can act.
Mathew Donoghue Is Marketing the Rooms Where AI Becomes Real
After two decades selling increasingly invisible technology, the Sydney-trained marketer has arrived at its most physical layer: the data centers powering AI. His job is to make concrete, cooling and connectivity feel like a story about possibility.
Enrique Tapia Built Cisco's AI Marketing Team From Zero
He walked into Cisco with a mandate and no team. A few years later, marketing strategy at an 87,000-person company runs on the AI group he built out of nothing.
Cary Bainbridge Built a Revenue Engine Inside a 116-Year-Old Company
At ABM Industries, Cary Bainbridge turned marketing from a support function into part of the operating system - aligning sales, culture, technology, and 100,000-plus employees around a story the business could prove.
Karen Feldman Is Rewriting What Iron Mountain Means
The first CMO in Iron Mountain's 70-year history has one job: convince the world that the company famous for storing your paper also runs the data centers of the future.
Adam Berlew Keeps Coming Back to the Machines
He wrote his first programs as a teenager, then spent 25 years explaining machines to the people who buy them. Now he markets the buildings where the AI boom actually lives.
Doyle Williams Spent 40 Years Learning How to Sell Certainty
Four decades in an industry that sells the one thing nobody wants to think about. How Protective Life's marketing chief turned distribution plumbing, digital tools and a stack of professional letters into a career built on quiet certainty.