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Marc Friend is the CEO of Sift, the leading digital trust and fraud prevention platform serving 700+ global enterprises. A Silicon Valley veteran with 30+ years spanning venture capital (US Venture Partners, Summit Partners, Partech) and operational CFO/CEO roles at high-growth tech companies including PubNub, Sun Basket, and Rapid (sold to Nokia in 2024), Friend brings an unusually broad toolkit to the fraud-detection space. He also competes in Ironman triathlons and funded an annual full-tuition merit scholarship at MIT, his alma mater.

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