Katelyn Bourgoin is a Canadian serial entrepreneur and the creator of Why We Buy, a buyer psychology newsletter with 280,000+ subscribers that generates multi-seven-figure revenue. Known as 'The Customer Whisperer,' she spent years as a 4x founder - including a VC-backed startup that ended in bankruptcy - before turning her hard-won customer insight expertise into a media and education business. She teaches marketers to decode why people buy through her newsletter, digital products, and the wildly popular Un-Ignorable Challenge, which sold 200 spots in 6 minutes and generated $116,000 in a single launch.
Touseef Ikram is a 20+ year marketing technologist, serial entrepreneur, and digital product leader currently serving as Associate Director of Digital Products at Interlink Multimedia (Geo TV / Jang Media Group) in Karachi. From building Pakistan's pre-Facebook social network Stop.pk (100K+ users) to helping HarPalGeo become the world's #1 YouTube channel for three consecutive months, he operates at the rare intersection of technology, marketing, and product thinking. He founded Taxlytics (open-data tax analytics), PakSatire.com (political satire animations), invented the GPLLG life-prediction framework, and secured a Google News Initiative grant — making him one of Pakistan's most quietly disruptive digital builders.