"The man who gamified Pakistani media
— and invented his own life formula."
From Sheikhupura to the boardrooms of Pakistan's largest media group, Touseef Ikram spent 20+ years building digital products, smashing metrics, and proving that technology + storytelling = unstoppable. He's part marketer, part technologist, all entrepreneur.
"The future I thought I would run away from given a chance turned out to be my reality today — not because of chance, but because of choice."— Touseef Ikram, on LinkedIn, reflecting on his journey
That's not a fortune cookie. That's the kind of thing a man writes when he's spent two decades building things — websites, platforms, analytics tools, media products — and paused long enough to realise that the chaos was actually the plan all along.
When Touseef wanted to help a friend do a self-discovery exercise, he didn't recommend a book. He built a formula. GPLLG is a cheat-sheet-turned-interactive-tool that measures your chances of a happy life ahead. It's part spreadsheet, part philosophy, part gamification — entirely Touseef. He then built an online "Self Discovery for Dummies" test around it. Because if you're going to figure out your life, you might as well have fun doing it.
Honest, punctual, and extremely astute in his professional life. He maintains an energy level and excitement that is rare and invaluable. Very professional and gets along with everyone.
Very good at managing things and gets easily connected to people. A very responsible and ethical professional, with a great sense of fairness. Always there for help for anyone.
THE resource with respect to Social Media Marketing, Digital Marketing and SEO. His work has been nothing less than perfection. His budgeting, costing, analytic skills are unmatched.
A great intellectual and extremely professional. Whatever the problem statement is, Tauseef has always got the right bits of solutions in his bag.
Touseef sits at the rarest intersection: the person who understands your technology and your market. He builds products, grows audiences, crafts strategies, and sees patterns that take others years to notice. Here's what that means for you:
"Sometimes showing up at work feels like the hardest thing to do. We all carry struggles that no one sees. But the people who truly need to hear it — are here."— Touseef Ikram, on LinkedIn
20 years of building in one of the world's most complex digital markets teaches you something: it's never just about the product. It's about the people who make it real. Touseef gets that. He says it out loud. That's rarer than a GNI grant.