digital-fundraising
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The Agency That Turned the Reply Button Into a Research Lab
M+R sells campaigns, but its sharper advantage is a loop: run the work, study the response, publish the pattern, then bring the lesson back to the next campaign.
The Campaign Agency That Put the Money Desk Next to the Message Desk
TAG Strategies sells an unusual campaign promise: the people who raise the money, make the ads, read the data and contact the voters should work as one team. In a business built on handoffs, the Austin firm has made integration its product.
The Digital Campaign Shop Betting That Respect Converts
New Blue Interactive has raised serious money by rejecting one of digital politics' favorite habits: treating every supporter like a wallet with an inbox. Its wager is that better data and better manners can coexist.
The Remote Job That Wasn’t: How Beth Interactive Turned One No Into $43.6 Million for Nonprofits
A Chicago hospital said no to remote work and yes to a vendor. Sixteen years later, that workaround has become a 20-person fundraising agency built on a simple idea: every donor leaves clues.
The Fundraiser Who Asks Before It Tells
For nearly four decades, O'Brien Garrett has made a business of listening to donors before asking them for money. The method is old-fashioned, measurable, and unusually suited to moments when the public mood moves faster than a campaign calendar.
Michael Wasserman Bet That the Next Great Fundraiser Would Be a Creator
A chance holiday fundraiser pulled Michael Wasserman from film sets into philanthropy. His second act became a long experiment in a deceptively simple idea: people give more when giving feels like participation.
Brady Josephson Is Turning Generosity Into a Growth Discipline
After two decades spent testing how people give, the Canadian marketer has returned home to lead World Vision Canada - carrying a career built on curiosity, experiments and a stubborn belief that generosity can grow.
John Simpson
John Simpson is Co-CEO and Co-Founder of Digital Health Strategies (DHS), a Washington, D.C.-based data and technology company he started in 2014 with Ben Texter after both worked at Blue State Digital, the agency behind Barack Obama's 2008 and 2012 digital campaigns. DHS builds the Share of Health patient loyalty platform, using propensity modeling and precision marketing to help large health systems - including Scripps Health, Providence, Johns Hopkins Medicine, Geisinger and Hackensack Meridian Health - deepen patient relationships, close care gaps and turn grateful patients into donors. A McGill and University of Chicago graduate who spent two decades in media and digital fundraising at Digitas and Deep Focus, Simpson closed a Series A round in December 2023 and has landed DHS on the Inc. 5000.