digital-fundraising

(5)
Company
The Agency That Turned the Reply Button Into a Research Lab
Media · Enterprise · Saas

The Agency That Turned the Reply Button Into a Research Lab

M+R sells campaigns, but its sharper advantage is a loop: run the work, study the response, publish the pattern, then bring the lesson back to the next campaign.

nonprofit-marketing · digital-fundraisingRead →
Company
The Campaign Agency That Put the Money Desk Next to the Message Desk
Media · Enterprise

The Campaign Agency That Put the Money Desk Next to the Message Desk

TAG Strategies sells an unusual campaign promise: the people who raise the money, make the ads, read the data and contact the voters should work as one team. In a business built on handoffs, the Austin firm has made integration its product.

political-marketing · digital-fundraisingRead →
Company
The Digital Campaign Shop Betting That Respect Converts
Media · Enterprise

The Digital Campaign Shop Betting That Respect Converts

New Blue Interactive has raised serious money by rejecting one of digital politics' favorite habits: treating every supporter like a wallet with an inbox. Its wager is that better data and better manners can coexist.

political-digital-agency · digital-fundraisingRead →
Company
The Remote Job That Wasn’t: How Beth Interactive Turned One No Into $43.6 Million for Nonprofits
Enterprise · Health · Education

The Remote Job That Wasn’t: How Beth Interactive Turned One No Into $43.6 Million for Nonprofits

A Chicago hospital said no to remote work and yes to a vendor. Sixteen years later, that workaround has become a 20-person fundraising agency built on a simple idea: every donor leaves clues.

digital-fundraising · nonprofit-marketingRead →
Company
The Fundraiser Who Asks Before It Tells
Enterprise · Media

The Fundraiser Who Asks Before It Tells

For nearly four decades, O'Brien Garrett has made a business of listening to donors before asking them for money. The method is old-fashioned, measurable, and unusually suited to moments when the public mood moves faster than a campaign calendar.

nonprofit-fundraising · direct-responseRead →