digital-fundraising
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Michael Wasserman Bet That the Next Great Fundraiser Would Be a Creator
A chance holiday fundraiser pulled Michael Wasserman from film sets into philanthropy. His second act became a long experiment in a deceptively simple idea: people give more when giving feels like participation.
Brady Josephson Is Turning Generosity Into a Growth Discipline
After two decades spent testing how people give, the Canadian marketer has returned home to lead World Vision Canada - carrying a career built on curiosity, experiments and a stubborn belief that generosity can grow.
John Simpson
John Simpson is Co-CEO and Co-Founder of Digital Health Strategies (DHS), a Washington, D.C.-based data and technology company he started in 2014 with Ben Texter after both worked at Blue State Digital, the agency behind Barack Obama's 2008 and 2012 digital campaigns. DHS builds the Share of Health patient loyalty platform, using propensity modeling and precision marketing to help large health systems - including Scripps Health, Providence, Johns Hopkins Medicine, Geisinger and Hackensack Meridian Health - deepen patient relationships, close care gaps and turn grateful patients into donors. A McGill and University of Chicago graduate who spent two decades in media and digital fundraising at Digitas and Deep Focus, Simpson closed a Series A round in December 2023 and has landed DHS on the Inc. 5000.