cultural-strategy
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The Agency That Bet Brands Should Chase Culture, Not the Other Way Around
Steve Stoute left the record business convinced Madison Avenue was reading culture with an old playbook. Two decades later, Translation is the agency that turns cultural currency into brand campaigns - and it built a music platform to keep the supply coming.
Momentum Worldwide
Momentum Worldwide is a global experiential marketing agency headquartered in New York that designs and produces brand experiences - live events, sponsorships, activations, retail moments and immersive campaigns - for some of the world's largest brands, including American Express, Coca-Cola, Microsoft and AT&T. Founded in 1987 and long part of the Interpublic Group network (now under Omnicom following IPG's 2025 acquisition), it employs roughly 1,300-2,000 people across offices worldwide and has been named a US experiential agency of the year multiple times.