communications-strategy
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The Editor Who Learned to Read the Room
Before she helped nonprofits win support, Ewurama Ewusi-Mensah learned how to make difficult ideas readable. Now the editor-turned-fundraising strategist is building the quiet systems that let missions speak clearly - and endure.
Anne Green Left the Ph.D. Behind, but Kept the Classroom
The CEO of G&S built a career by treating curiosity as a discipline. Three decades after choosing agency life over an academic one, Anne Green still leads like a teacher, listens like a counselor, and asks the next useful question.
The Two-Boat Problem: Why Current Group Refused to Build One Bigger Agency
Most mergers erase the seam. Current Group made the seam its product - keeping a health specialist and a culture shop distinct, then teaching them when to cross the hallway.
Purpose Worldwide Sells the Sentence Before the Story
The Austin firm treats public relations as a business system, not a press-release factory - joining purpose, positioning and measurable growth before anyone asks for coverage.
The Agency That Fired Its Founder’s Name
A founder-named PR firm became a foundry for brands - then handed the keys to the operator who had rebuilt its machinery. FOVNDRY’s useful trick is not a clever name. It is making strategy, identity, publicity, and paid media behave like one job.
The PR Agency That Learned to Say No
HeadStart began as a PR shop for any startup with a pulse. Then it made the decision young agencies resist: fewer kinds of clients, deeper kinds of knowledge, and evidence that attention can be engineered without pretending every company is news.
Barefoot PR Built a Million-Dollar Business on Four Bullet Points
The Denver firm began with a tiny business plan and a serious partnership charter. Fifteen years later, its clearest product may be the discipline to turn good intentions into work people can actually use.
MoxCar and the Art of Changing the Name Without Changing the Room
A Knoxville public-relations firm handed the keys to four insiders, shortened a familiar name and discovered that the cleverest rebrand was the one that preserved its memory.
Lucky Break Bet That Senior Attention Beats Agency Scale
The Los Angeles firm built a national communications practice around a simple wager: clients would rather have experienced people doing the work than merely attending the pitch. Its LGBTQ+ advocacy campaigns show where that wager becomes more than an agency slogan.
The Eclectic Agency knows who should meet whom
A Swiss watchmaker, a New Zealand singer, a nonprofit with a story to tell. For this Beverly Hills communications firm, the interesting work happens between worlds.
Don Bulmer Has Spent a Career Making Complexity Make Sense
From a tiny California zoo to SAP, Shell, AWS, Veeva and Reltio, his work keeps returning to one stubborn problem: how to turn institutional complexity into a story people can use.
Elizabeth Stephenson Built a Career Making Other People’s Work Legible
From teaching abroad to boardrooms in British Columbia, the Canadian communications executive has built a portfolio career around one practical skill: turning complicated organizations into stories people can act on.
Erin Dady and the Business of Showing Up
From Saint Paul City Hall to global reinsurance, Erin Dady has built a career around a deceptively practical idea: institutions earn trust by making their purpose visible in the places they serve.
Greg White
Greg White is a brand and marketing strategist at On, the Swiss performance running company, where he leads brand strategy for the Americas out of Portland, Oregon. A former journalist turned ad strategist, he built his craft across Wieden + Kennedy offices in Portland, Tokyo, and Amsterdam and then at 72andSunny, working on brands including Nike, Instagram, and Corona before joining one of the fastest-growing names in sportswear.