
From Saint Paul City Hall to global reinsurance, Erin Dady has built a career around a deceptively practical idea: institutions earn trust by making their purpose visible in the places they serve.

Greg White is a brand and marketing strategist at On, the Swiss performance running company, where he leads brand strategy for the Americas out of Portland, Oregon. A former journalist turned ad strategist, he built his craft across Wieden + Kennedy offices in Portland, Tokyo, and Amsterdam and then at 72andSunny, working on brands including Nike, Instagram, and Corona before joining one of the fastest-growing names in sportswear.