canadian-marketing
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Elizabeth Stephenson Built a Career Making Other People’s Work Legible
From teaching abroad to boardrooms in British Columbia, the Canadian communications executive has built a portfolio career around one practical skill: turning complicated organizations into stories people can act on.
Susan Irving Put Real Life on the Tissue Aisle
A former national-team sailor took over marketing at Kruger Products just as the tissue aisle became national news. Her response was to replace category polish with the useful, awkward truth of everyday life.
Doug Milne Knows a Brand Is a System, Not a Slogan
Before finance, Doug Milne helped take the colour out of M&M's. At IGM Financial, the engineer-turned-marketer has spent years putting discipline, data and human connection into brands entrusted with Canadians' money.
Sean Taggart Learned to Read People Before He Marketed Places
A year spent backpacking through 14 countries taught Sean Taggart to pay attention to how places make people feel. Three decades later, that instinct sits at the centre of his work across hospitality, homes and real estate.
Corrie Mueller Is Taking a Global Marketing Playbook to the Snack Aisle
After senior Reckitt assignments across Canada, the United States and Asia, Corrie Mueller has moved into a different kind of consumer ritual: the everyday snack. Her new brief at Johnvince Foods joins brand craft to the machinery of sourcing, roasting, packing and retail scale.
Tracy Fellows Knows a Brand Is a Place People Enter
From Canadian Tire's aisles to Holt Renfrew's windows and a historic golf club's fairways, Tracy Fellows has spent her career turning strategy into something customers can walk through.
Daniel Shearer Bet His Career on Creativity - Then Took It Beyond Advertising
After two decades inside Canadian advertising, Daniel Shearer crossed to the client side with a stubborn idea intact: creativity is an operating system, not a department.
Tammy Sadinsky’s Playbook for Making Heritage Brands Feel Useful Again
After three decades across cereal aisles, coffee counters, checkout lanes, banking apps and classrooms, Tammy Sadinsky keeps returning to one practical question: what does this brand make easier for people right now?
Sherryl Woodward Makes the Comparison Business Feel Human
From Coca-Cola campaigns to frozen-food retail and now financial comparison, the Toronto marketing executive has built a career around one practical question: what does the customer need to understand next?
Adrian Fuoco Makes the Spreadsheet Funny
Pizza Pizza's CMO has built a body of work around a deceptively practical idea: earn attention with a joke, then make the numbers carry it home.
Emily Boyce Moved Marketing Inside the Room
At Teranet, Emily Boyce has made a career of translating invisible infrastructure into a story people can use - while building the systems, confidence and customer connections behind it.
Katherine Bond-Debicki Is Teaching an Old Bucket New Tricks
KFC Canada’s marketing chief has spent a decade turning heritage into a working asset - balancing the Colonel, the bucket and 11 herbs and spices with digital ordering, cultural timing and a sharper appetite for change.