branded-content
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Ink Found a Billion-Person Audience With Nothing to Scroll
For three decades, Ink has treated the passenger journey as a media channel - building the stories, screens and magazines that occupy the rare moments when travellers actually look up.
Hepmil Singapore
Hepmil is a Singapore-headquartered influencer, content and social media agency that grew out of the viral comedy platform SGAG. Through its Hepmil Creators' Network of 3,000-plus creators, it connects more than 450 brands with young audiences across six Southeast Asian markets, blending local humor, culturally-tuned content and social commerce. Founded in 2015 by Karl Mak and Adrian Ang, the group was acquired by Publicis Groupe in October 2025 to form the region's first end-to-end influencer solution.
Viddsee
Viddsee is a Singapore-based video entertainment company that curates, distributes and markets short-form premium content from Asia. Founded in 2013 by engineer-filmmakers Ho Jia Jian and Derek Tan, it began as a Facebook page sharing regional short films and grew into a multi-platform network reaching millions of monthly viewers. Beyond its consumer streaming platform, Viddsee runs Viddsee Studios, a branded-content production arm serving brands and government agencies, and Viddsee for Good, a social-impact storytelling initiative, plus the Viddsee Juree Awards that spotlight emerging Southeast Asian filmmakers.
Matador Network
Matador Network is a San Francisco-based travel media company founded in 2006 that publishes original stories, videos, and city guides for modern, adventure-minded travelers. Bootstrapped from an $11,000 start into one of the world's largest independent travel brands, its content reaches well over 100 million people a month across web and social. In 2023 it launched GuideGeek, a free OpenAI-powered travel assistant that answers questions inside Instagram, WhatsApp, and Facebook Messenger, and now licenses white-label versions of that AI to tourism boards and destination marketing organizations worldwide.
UPROXX
UPROXX is a Los Angeles-based digital media and entertainment company that grew from a music and pop-culture website into a connected-TV and social-video powerhouse reaching more than 160 million monthly viewers. Founded by Jarret Myer and Brian Brater, it owns brands including UPROXX, HipHopDX and Dime Magazine, produces original music and culture programming, runs a content studio for brand campaigns, and - after going independent again in 2024 alongside will.i.am and Rich Antoniello - sells media across YouTube and CTV while folding AI into how it makes and monetizes content.