brand-communications
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Adrienne Eckert Petersen and the Company That Came With Company
She started Skirt PR at 25. More than two decades later, a new office, a pile of pink chairs and a family assembly crew gave Adrienne Eckert Petersen another way to measure what she had built.
Christine Su and the problem with being cool
Before she became a co-founder of The Lede Company, Christine Su worked inside the worlds of sneakers, streetwear and global brands. Her question for clients now is deceptively simple: what, exactly, do you want all that attention to do?
The Wellness Agency That Learned to Sell the Argument, Not the Ice Bath
Jack Taylor built a PR business around a peculiar modern problem: a useful wellness product is often easier to invent than to explain. Its answer is part newsroom, part switchboard and part cultural timing exercise.
The Publicists Who Built a Factory for Attention
LaForce began with the oldest trick in public relations - knowing whom to call. Then the audience moved, the channels multiplied, and the firm quietly built the rest of the machine.
The Agency That Bet the Map Was Wrong
Jeffrey Sharlach built a communications firm around a curious proposition: Latin America was not a side market. Three decades, six offices and one WPP acquisition later, the niche looks less like a limitation than the whole trick.
Grayling Built a Global Agency Out of Local Ears
The communications firm’s trick is not choosing between international scale and local instinct. It has built a network designed to sell both - and a body of work that shows when the combination earns attention.
The Gear Whisperers Who Learned to Speak Algorithm
Verde spent nearly 25 years learning that a good gear story cannot stop at a magazine review. It must survive the shop floor, the creator feed, the affiliate link, the search box - and now the machine answering the question.
Oak Lane and the Four-Letter Test for Strategy
Most strategy firms sell answers. Oak Lane sells the harder thing: a way for leaders, staff, funders, and communities to arrive at the same answer - then do something with it.
The Tiny Hollywood Showroom Hiding in the Fashion Credits
& Public Relations does its most legible work in the smallest type on the page - supplying the clothes and jewelry that help a stylist turn a pitch into a picture.
ECHOS takes the press release outside
A camping chair can belong in a fashion story. A bike launch can become a field test. ECHOS builds the encounters that help outdoor brands escape their usual audience.
Trailblaze and the 850-pound argument for better PR
A limited-release brownie became national news. Inside the agency that brings big-brand instincts to cannabis, consumer goods, and the art of giving people something to talk about.
Jane Owen PR knows the party is a business meeting
A Cannes invitation gets you through a door. Jane Owen PR builds campaigns around what happens next - and its founder learned early that even a casual conversation can become tomorrow’s headline.
Red Light PR and the art of getting picked
A dress on a rack is inventory. A dress chosen by a stylist has somewhere to go. Red Light Public Relations has built its business around that consequential little journey.
ID knows fame needs a second story
Patrick Stewart already had a famous face. The interesting work was showing people something else. Inside the communications agency that connects Hollywood careers, brands, and public attention.
CarryOn Communication found a story in your recipe search
For Allrecipes, CarryOn helped turn kitchen curiosity into a consumer-trend publication. Its work with beer brands and professional hockey reveals an agency interested in giving familiar names a fresh reason to be discussed.
RKPR takes the story all the way to the grocery cart
Rachel Kay built a communications agency around the things people eat, drink and buy. Its most useful lesson is hiding in the distance between a good headline and a stocked shelf.
bluPRint and the business of making beauty news
A glitter launch, a dermatologist’s subscription box, a facialist’s press inbox. Jill Eisenstadt Chayet’s agency works where beauty products need a public story.
Luxury Brand Group knows who picks the jewelry
Before a jewel reaches the red carpet, somebody has to choose it. Luxury Brand Group built a communications business around the people who make that choice.
INFAMOUS PR Knows Who Is on the Dance Floor
The Los Angeles agency built its business inside independent music. Its work for artists, festivals, and beer brands reveals why knowing a scene can matter as much as knowing an editor.
Access Brand Communications knows the story is in the teddy bear
A laundry additive, a rum tasting and a $150,000 digital collectible reveal how Access turns difficult explanations into things people want to talk about.