
Uscreen, Bevy, Almabase, Personify, Zendesk and Gradual are all selling the same promise - a place to gather your people - and quietly disagreeing about who those people actually belong to.

Zendesk, Khoros, Thinkific, Disciple and a pack of rivals are betting that organizations will pay to own the audiences they once rented from Facebook. Here is how the community software scramble is shaking out.
The Techstars-backed platform betting that a rowing club, a national trade association, and a paid newsletter all need the same thing: one place to hold their members, their money, and their events.

Personify, ToucanTech, Discourse and Forumbee all promise to gather your people in one place - but they pick very different people. Here is how the community-software field splits, and how to read it before you sign anything.
Lauren Dwyer is Vice President of Executive Education & CEO Programs at the American Bankers Association in Washington, D.C., where she designs and runs the conferences, schools and leadership programs that shape how bank CEOs and senior executives learn their craft. A Penn State graduate with an MBA, the CAE and AMA-CPM credentials, she has spent two decades inside trade associations - building rooms where industry leaders sharpen each other.