affiliate-commerce
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Seventeen Magazine sold advertisers on teenage girls. Then the girls changed the rules.
A fictional reader helped Seventeen sell a real market. Eight decades later, the teen media brand offers a lesson in listening to the people you hope to influence.
Phia wants to make the price tag negotiable
A dress has one name and a dozen prices. Phia puts new and secondhand offers in the same conversation, then asks a rather useful question: should you buy it at all?
Vetted wants to end your 27-tab shopping habit
Buying a toaster should not require a small research department. Vetted turns reviews, prices, and the internet’s arguments into shopping advice - and its own history explains why that is harder than it sounds.
The Jewelry Party Learned to Use a Link
Stella & Dot built a jewelry business in other people's living rooms. The living room has shrunk to a phone screen, but the wager is the same: a recommendation from someone you know can make a necklace feel worth trying on.
The Agency That Learned Influence Runs on Spreadsheets - Until It Didn’t
The creator economy looks glamorous from the feed. The Sociable Society discovered that scaling it depended on something less photogenic: clean contracts, authenticated data and fewer screenshots.
E! News outgrew the 11 p.m. appointment
The nightly show ended. The celebrity conversation kept going. Inside a media brand learning which parts of television belong on a phone - and which still deserve a red carpet.
Future Built a £739 Million Media Machine. Now It Has to Survive the End of the Click.
Future turned niche expertise into a publishing flywheel of ads, affiliates and acquisitions. With search traffic slipping, its next trick is learning how to reach 479 million people without waiting for Google to send them.
theSkimm Built a 5 Million-Woman Habit. Then the Ad Market Sent a Wake-Up Call
Two former TV producers turned a $4,000 couch project into a daily ritual for millions. The clever part was never the email itself - it was owning a useful moment in the reader's day, then learning the hard way that habit and revenue are not the same thing.