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2026 / EY NEW JERSEY ENTREPRENEUR OF THE YEAR FINALIST2016 / AROHAK FOUNDED2023-2025 / THREE INC. 5000 APPEARANCES

PEOPLE / FOUNDERSNEW JERSEY · THE WORK OF BUILDING

Surekha Reddy Pailla and the work before the breakthrough

Before founding Arohak, Surekha Reddy Pailla helped turn a half-million-document problem into a plan developers could use. Her next act carried that attention to detail into a business of her own.

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Half a million documents is an awkward starting point for almost anything. It is especially awkward when the task is to turn them into a working database. Before Surekha Reddy Pailla founded Arohak, a colleague remembered her helping a development team make sense of precisely that sort of problem. The glamorous part of software may be the launch. Somebody still has to decide what the thing is supposed to do.

Pailla’s responsibilities included defining functional requirements and working with a solution architect on a logical data model. The project involved converting roughly 500,000 legacy documents into an XML-based Oracle relational database. Jean Delphonse, who worked with her, credited the documents she produced with helping developers stay focused and complete the work.

There is a small clue to her later career in that assignment. A requirements document sits between people with a problem and people equipped to solve it. Its usefulness depends on whether those groups can understand one another. Read backward from her role as Arohak’s founder and CEO, and this earlier job offers a plausible starting point for understanding the operator behind the title.

AN EARLY ASSIGNMENT~500,000legacy documents in a conversion project on which Pailla defined requirements

From drawing boards to delivery

Her route into technology leadership began with mechanical engineering. Her university years ran from 1998 to 2002 at Jawaharlal Nehru Technological University. The career that followed moved through design engineering, business analysis and a vice presidency in operations within IT. Those jobs ask different questions: how something is designed, what it needs to accomplish, and how a team will deliver it.

It would be too tidy to treat every move as preparation for a company that did not yet exist. Careers usually acquire their cleanest plot after the fact. Still, the sequence matters. Pailla arrived at entrepreneurship having worked across technical definition and organizational execution. She had experience with the less theatrical parts of getting a complicated job finished.

In 2016, she founded Arohak. The name means “Ascending,” an optimistic choice for a business whose everyday work involves enterprise technology. The company is based in Monmouth Junction, New Jersey; Pailla’s own professional profile places her in nearby Princeton. Arohak provides IT services, bringing her earlier experience into a company serving other organizations.

Founding changes the scale of the problem. A business analyst can help establish what a project needs. A founder has to build the organization capable of doing the work, then keep it capable as customers’ requirements change. That is the useful connection between Pailla’s earlier assignments and the company she went on to lead. The responsibility widens; the need for clarity survives.

Surekha Reddy Pailla in a light checked blazer, in the portrait published for the InnovASIAN Symposium
A different kind of engineering problem: building the organization that does the work. Portrait published for USPAACC’s InnovASIAN Symposium.

The anniversary with a difficult sentence

By Arohak’s eighth anniversary in 2024, Pailla was describing a business with a foundation in integration, enterprise resource planning and full-stack development. These are practical areas of enterprise computing. They concern how systems connect, how organizations manage their operations, and how applications get built across their layers. They are also areas where a customer’s existing arrangements matter enormously.

Her anniversary message to customers included an acknowledgment that 2024 had been financially challenging for many in the industry. Anniversaries generally prefer cake to economic context. Including the difficulty made the next part of her message more interesting: Arohak had invested in people, processes and technology to prepare for the future.

She also described expanding expertise in artificial intelligence, machine learning, natural language processing and large language models. Together, those choices framed the company’s next phase around both existing technical work and newer capabilities. Her message presented investment as a way to remain useful to customers whose needs were changing.

That letter supplies a more specific view of her priorities than a list of leadership adjectives could. She thanked customers for their trust, named the company’s established areas of work, acknowledged a difficult environment and explained where preparation was taking place. The underlying business question was straightforward: what must Arohak be able to do when those customers bring it their next problem?

“Diversity fuels innovation.”

Surekha Reddy Pailla, in a 2024 reflection on IT services

In another reflection on the sector, she discussed cloud computing, cybersecurity and the skills gap alongside AI. She argued for drawing on people from different backgrounds and for treating ethics and data privacy as part of technological progress. These were statements of intent, rather than measurements of an outcome. They show the range of responsibilities she wanted a technology leader to consider.

An ascent with actual numbers

The company’s recognition has a chronology. Arohak appeared on the Inc. 5000 at No. 1,012 in 2023, No. 1,006 in 2024 and No. 2,641 in 2025. Three successive appearances make a useful marker of its development. Keeping all three positions visible also preserves the shape of the record. A real company’s history is allowed to be more complicated than an arrow pointed permanently upward.

AROHAK / INC. 5000 POSITIONS
2023
1,012
2024
1,006
2025
2,641
Rank positions on a 5,000-place scale; a lower number means a higher position. These are rankings, not revenue figures.

USPAACC’s Fast 100 recognition supplies another chapter. Pailla attended its Las Vegas conference from June 6 to 8 in 2023, where she received the award. Her account dwelt on conversations with other professionals, sessions about technology and leadership, and the chance to develop business relationships. The occasion offered a trophy, but also a room full of people with problems and experiences of their own.

She credited the team and the support of customers and partners. Arohak appeared again in the organization’s 2024 Fast 100 compilation. In 2025, Pailla was included among NJBIZ’s Leading Women in Business honorees. Those recognitions put her both in a national business network and in the business community of the state where she works.

On April 21, 2026, EY announced her as a New Jersey Entrepreneur Of The Year finalist. Her response returned to the people around the business: employees, clients, partners and community. The recognition arrived ten years after Arohak’s founding. It made a public milestone out of a decade whose daily contents would have included considerably more delivery work than award announcements.

Two lakhs, and a connection kept

Another number belongs in this story, away from the rankings. Jawaharlal Nehru Technological University Hyderabad’s 2022 convocation report records a contribution of two lakh rupees, or ₹200,000, from Surekha Pailla toward student scholarships. It identifies her with the B.Tech. 1998-2002 batch. The cohort matches the years in her professional profile.

AN EDUCATIONAL CONNECTION₹200,000

Contribution toward student scholarships recorded in JNTUH’s 2022 convocation report.

The amount gives a concrete form to her connection with education. A scholarship contribution is a different kind of professional result: money made available for someone else’s progress. It sits comfortably beside the broader emphasis on educational support associated with her leadership. Here, the contribution has an amount and an institutional record.

There is something satisfying about that return to the university chapter. An engineering education appears near the beginning of her career, before the move through analysis and operations. Years later, the university records her support for students. The connection persists across the changes in title, geography and responsibility. A career can move on while maintaining a useful relationship with where it began.

That connection also makes the engineering years more than a biographical date range. They belong to an institution where other students are still beginning their own careers. Financial support has an immediate purpose in that setting. It helps bring the discussion of opportunity down from a broad principle to the practical question of supporting someone through education.

A larger table

The investor-board title adds a distinct relationship to her career. Leading Arohak puts her inside the daily responsibility of a company she founded. Astragar describes a contribution to its longer-term direction. The two roles bring different forms of involvement, linked by the experience she has accumulated in technology and business operations.

Her work now extends beyond Arohak. Astragar lists Pailla as a member of its investor board, describing her contribution in terms of technology leadership, product development and scaling. The company works at the intersection of cybersecurity and financial risk. Its description places her operating experience in a different setting: helping guide another business’s platform and development.

There is a recurring concern across these roles with making technical work intelligible to the people who must act on it. In the document-conversion project, the immediate audience was a development team. At Arohak, it includes customers and colleagues. On an investor board, the conversation broadens again. The audiences change, while the practical question of what people need to understand remains recognizable.

That is one way to read Pailla’s career without turning it into a fable. The milestones are real: a company founded, consecutive growth-list appearances, a scholarship contribution, an entrepreneurial finalist recognition. Behind them is work that seldom provides a cinematic scene. Requirements have to be written. Capabilities have to be developed. People have to agree on what comes next.

The founder’s public messages repeatedly return to customers and colleagues. At an anniversary, the subject is trust and preparation. At an awards conference, it is the people who contributed and the conversations she could bring home. At the EY announcement, it is a shared journey. Taken together, those messages suggest how she chooses to frame her own progress: through the relationships that make the next undertaking possible.

Half a million documents once required that sort of attention. A company brings a different collection of moving parts. Pailla’s story is interesting in the distance between the two: the business grew, the responsibilities multiplied, and the work of making a complicated undertaking usable for other people kept finding its way into the next chapter.