The Story
Wiring the plumbing of Indonesian commerce
In 2013, ordering an industrial valve or a case of cleaning supplies for a small Indonesian business often meant a fax machine, a stack of phone calls, and a lot of guesswork about price. Ralali.com started from that unglamorous friction. Rather than chase consumers, founder Joseph Aditya pointed a marketplace at the parts, tools and supplies that keep workshops, warehouses and warungs running - the boring middle of the economy that almost nobody was digitizing.
More than a decade later, that bet has compounded. What launched as a marketplace for MRO (maintenance, repair and operations) and industrial goods has grown into the Ralali Group - a B2B ecosystem serving, by the company's own count, more than 1.4 million businesses and 1.5 million users, with cumulative transaction value north of US$850 million. Suppliers number in the tens of thousands, spread across roughly 13 industries. The pitch is simple enough to fit on a business card and hard enough to have taken years to build: connect the people who make things to the people who need them, then remove every reason a small business would give for not going digital.
Products & Services
Five solutions and a widening ecosystem
The 2022 rebrand organized the platform around a value it calls GROW and five core solutions. Around them sits a growing set of Ralali Group companies that stretch well past procurement.
Marketplace
Ralali.com
The core B2B marketplace linking MSMEs to 22,000+ suppliers across 13 industries - from industrial tools to everyday business supplies.
2022 · Sourcing
Ralali Direct
Direct procurement for buying the products you want at the best available offers.
2022 · O2O Sales
Ralali Agent
An on-demand agent network (formerly BIG Agent) that lets people earn income by bringing offline shops online.
2022 · Finance
Ralali Plus
Working-capital financing to fund inventory and growth without stalling cash flow.
2022 · Branding
Ralali Pavilion
A faster way to build digital storefronts and promote products and services.
2022 · Procurement
Ralali Tender
Post a need and source competitive offers from multiple suppliers in one place.
Finance
Invoice Financing
Cash funds advanced against invoices or bills used as collateral - a cash-flow lifeline.
F&B
RalaliFood
Support for RTE/RTS food production, funding and distribution across channels.
Group · TICC
Kalibrasi.com
Testing, inspection, certification and calibration services for equipment.
Group · Sustainability
Limbah.id
Environmentally safe waste-management services for businesses.
The Founder & Expertise
A supply-chain instinct, not a startup hunch
Joseph Aditya founded Ralali and still leads it as CEO. He came to the problem with roughly 18 years in B2B and supply-chain work - the kind of background that shows up in the roadmap. Where many founders start with a slick app and hunt for a problem, Ralali started with a problem understood in the bones: procurement in Indonesia was fragmented, opaque and unfair to the smallest buyers. The mission the company repeats - to build "a fair procurement supply chain" - reads less like marketing than like a grievance finally being addressed.
The mission is to create a fair procurement supply chain to help MSMEs grow their businesses.Ralali's stated mission
That framing also explains the ecosystem sprawl. Once you decide your job is to help a small business grow - not just to sell it screws - financing, agents, branding and logistics stop looking like unrelated products and start looking like obligations.
The Money
Who is betting on Ralali
| Round | Amount | Date | Notable investors |
|---|
| Seed | Undisclosed | May 2014 | East Ventures, angels |
| Series A | US$2.5M | 2015 | Beenos Plaza, CyberAgent Ventures, East Ventures |
| Series B | US$7M | 2018 | SBI Group, AddVentures (SCG), Digital Garage |
| Series C | US$13M | 2019 | Arbor Ventures, TNB Aura, Jo Hirao, Qualgro |
| Series D / D1 | ~US$2M (D1) | Sep 2022 | ICMG Co-Creation Fund, SBI Group, ACA Investment |
Figures compiled from public reporting (Crunchbase, PitchBook, Tracxn, KrASIA, DealStreetAsia). Amounts are approximate.
Watch & Explore
See Ralali in action
Interviews with CEO Joseph Aditya and product walkthroughs live across Ralali's channels. Start with the startup-story interview and the company's own YouTube for demos.
Connect
Find Ralali online
Headquarters: 101 Jalan Lingkar Luar Barat, Jakarta 11740, Indonesia · +62 1 500 465 · aditya@ralali.com
