
An industrial order from West Kalimantan helped Joseph Aditya see what an online marketplace could do. His work at Ralali has kept returning to the same question: what stops a small business from growing?
Ralali.com is Indonesia's pioneering online B2B marketplace, founded in 2013 by Joseph Aditya to help micro, small and medium enterprises (MSMEs) source products and grow. What began as a marketplace for industrial and MRO supplies has expanded into the Ralali Group B2B ecosystem - connecting more than 1.5 million users to suppliers across multiple industries and layering on financing, agent sales, go-to-market, calibration and waste-management services. The company has raised roughly $35-37M across six rounds through Series D and reports over US$850 million in cumulative transaction value.