The Firm Buying Back America's Factory Floor - Then Handing It to the Workers
Two brothers watched private equity buy their father's factory and shut it down. Their answer was to build a manufacturing group that ends with the employees owning the whole thing.
The story most people tell about American manufacturing is a funeral. The story MRCA tells is a purchase order. The Manufacturing Revitalization Corporation of America buys the kind of factory that usually shows up in obituaries - a decades-old machine shop, a family hose business, a plastics molder in a small town - and instead of stripping it for parts, it upgrades the equipment, keeps the people, and points the whole thing toward a single unusual destination: ownership by the employees who run it.
That destination is the part that makes MRCA hard to file under "private equity," even though the mechanics rhyme. Traditional buyout firms acquire a company to sell it - to a strategic buyer, to a bigger fund, to the public markets. MRCA acquires a company and plans to give it away. Its stated exit is an Employee Stock Ownership Plan, a structure that transfers shares to workers over time. The firm frames the model plainly: it is not there to re-make a business, only to revitalize it.
01 / OriginA factory their father lost
MRCA was founded in 2021 by brothers Jason and Keven Azevedo. The origin is personal: they watched private equity buy their father's factory, cycle it through ownership changes, and ultimately close it - taking the jobs with it. The company they built is a direct rebuttal to that experience. Rather than treat a factory as a spreadsheet, they treat it as a going concern with muscle memory worth preserving.
That belief shows up as an operating rule. When MRCA acquires a manufacturer, it spends roughly six to twelve months simply understanding how the business already works before changing anything. In an industry fond of standardized "playbooks" and quick synergy capture, that patience is the strategy, not a delay in it.
"We're not here to 're-make' your business. We're here to revitalize it."MRCA, positioning statement
02 / The modelBuy, build, then hand over the keys
The engine is a "buy and build" group. MRCA acquires profitable, cash-flowing manufacturers, invests in modernization - machinery upgrades, process improvement, energy efficiency, better communication - and then connects complementary companies so capabilities can be shared across the portfolio. A hose assembler, a plastic injection molder, a precision-metal shop, and a tooling company are worth more coordinated than they are alone.
Then comes the twist that defines the firm. Instead of selling, MRCA plans to transition each company to employee ownership through an ESOP, giving workers both equity and, eventually, a real seat in decisions. Leadership has described the goal directly: an ESOP so that all employees truly have a seat at the table.
03 / The portfolioHoses, molds, metal - and compost bins
MRCA's group is deliberately unglamorous. Its manufacturers make the components other things depend on: hydraulic hoses, custom plastic injection molding, precision metal parts for automotive and farm equipment, and the tooling that stamps and cuts it all.
Teal = industrial manufacturers · Orange = consumer brands built in-house
In 2025 the firm added a layer on top: a Consumer Product Manufacturing Division. Rather than only supply other companies' supply chains, MRCA began acquiring direct-to-consumer brands - including composting systems like Subpod and Hungry Bin - and moving their production into its own plants. It is vertical integration in reverse: buy the customer, then make the product yourself. The factories stay busy, and the brands gain a domestic supply chain they control.
"We're looking at doing an ESOP so that all employees will truly have a seat at the table."Jason Azevedo, Co-Founder
04 / The mathWhy now, and not a decade ago
The reshoring pitch usually runs aground on cost: overseas labor was cheaper, full stop. MRCA's counter is that the ground shifted. As automation costs have fallen sharply, the labor-arbitrage advantage that sent production abroad has narrowed. If a modern, well-run domestic plant can automate the expensive parts, the case for keeping production - and ownership - in American communities gets stronger.
That is why "modernization" is not marketing for MRCA. Machinery upgrades and process improvement are the levers that make an old shop competitive again, and a competitive shop is the only kind worth handing to its employees.
05 / The peopleOperators, and one creative director
The leadership reads like a shop floor with a design studio bolted on. Jason Azevedo serves as Chief Strategy Officer and Keven Azevedo as Chief Product Officer. Elton Rivas, a Semi Exact co-founder, leads the direct-to-consumer and transformation side.
Then there is the outlier. Steve Hermosillo, General Partner and Chief Brand Officer, spent decades as a creative director on campaigns for brands including Apple, Disney, HBO, and Porsche before turning his attention to a group of Midwestern machine shops. His job is to give legacy manufacturers something they rarely get: agency-grade branding, and marketing tools built to move actual numbers. It is an unusual seat at a manufacturing company, and a tell about how MRCA sees itself - part operator, part brand builder.
06 / The marketA new lane between PE and offshore
Where MRCA fits is its own answer to a crowded field. On one side sit traditional buyout firms and industrial roll-ups that optimize for a sale. On the other sit offshore contract manufacturers that compete on price. MRCA is carving a lane between them: keep production domestic, keep the operators, and make employee ownership the reward for building something durable.
It is early, and deliberately so - roughly six companies, about 400 people, four states, funded by a raise of around $9.15 million in late 2021. The scale is modest against the size of the problem it names. But the model is legible, and it is the kind of thing other people can copy: buy the unglamorous factory, fix the machines, and let the workers inherit the result.
For a manufacturer's owner staring down retirement with no succession plan, MRCA is a specific offer - a buyer that will keep the lights on, the team intact, and eventually put the company in the hands of the people who built it. For the rest of us, it is a working prototype of a different answer to a familiar question: what happens to a factory when the founder is done?
ConnectWhere to find MRCA
- Websitemrca.net
- LinkedInlinkedin.com/company/mrca1
- X / Twitter@GOMRCA
- Instagraminstagram.com/gomrca
- Facebookfacebook.com/gomcra
- Contacts.hermosillo@mrca.net