Profile briefing Global CMO at BottomlineAgency strategist turned fintech operatorTwo Montana degreesA 15-minute Monday ritualOrlando rowing volunteerGlobal CMO at BottomlineAgency strategist turned fintech operator

People · Leadership · Payments

Monica Kozak Makes Global Marketing Personal, Fifteen Minutes at a Time

At Bottomline, a 15-minute Monday ritual reveals Monica Kozak's operating idea: performance travels farther when people know one another. Her route to the C-suite runs through literature, sports broadcasting, agency work, e-commerce and the difficult art of making financial technology feel human.

On Monday mornings, Monica Kozak opens a video call and begins with the least scalable act available to a global executive: she says hello. One face at a time. The meeting is called the Starting Point Standup, lasts 15 minutes and is optional. Somewhere between 60 and 70 members of Bottomline's marketing and sales-development organization may appear. Cameras are optional too. There is a performance readout, because Kozak is still a chief marketing officer, but the screen is also allowed to contain laughter, small exchanges and people who otherwise have little reason to meet.

Kozak has called it her favorite part of the week and one of the best things she has done in her career. This is worth pausing over. Her résumé includes nationally known consumer brands, an early telematics application for selling auto insurance, a bank-affiliated digital merchant-services purchase experience, Fiserv and now the global marketing operation of a payments company. The meeting she singles out has no grand stage, no keynote lighting and no mandatory attendance. It has a quarter of an hour and a gallery of faces.

15minutes each Monday
60-70faces often on screen
1shared starting point

The whiteboard that talked back

One week, a sales-development representative in the United Kingdom joined from an office with a clean whiteboard behind her. Kozak, who readily admits to an intense affection for the Bottomline brand, joked that the empty board needed the company's B. Draw one, she suggested. Then she realized what the request might feel like to a relatively new employee with more than 65 colleagues watching. She quickly made clear that the live art assignment was not, in fact, an assignment.

Later, the representative's manager sent a photograph. The whiteboard now carried a carefully drawn Bottomline B. Kozak said she would keep the picture for years and frame this one-of-a-kind original. The charm lies partly in her self-correction: enthusiasm can sound remarkably like an order when it comes from the C-suite. She noticed, eased the pressure, and the employee chose to complete the joke anyway. Brand allegiance, at its healthiest, is volunteered.

For 15 minutes every Monday, the org chart gives way to a roomful of people.

A logo hand-drawn in marker is not a corporate outcome. It is evidence of one. People had listened to one another closely enough for a stray remark to travel from the United States to a whiteboard in Britain and back again as a photograph. Kozak's weekly ritual makes a practical claim: connection is part of the operating system. It deserves a line on the calendar alongside goals, pipeline and launches.

A career built on translation

The path to that screen began far from payment rails. Kozak is a Los Angeles native who attended the University of Montana, earning bachelor's degrees in English Literature and Political Science. One field studies how stories carry meaning; the other studies how people, institutions and power arrange themselves. Both are useful preparation for a marketer asked to explain complicated products inside complicated organizations.

Before the executive titles, she worked in marketing, media and public relations. She was a director of marketing at Apple Health Care. She also provided color commentary for television and radio sports broadcasts, a detail that looks like a delightful outlier until one considers the craft. A commentator watches a system move at speed, identifies the consequential moment, and explains it before the moment is gone. Enterprise technology marketing merely replaces the field with a maze of buyers, risks, integrations and acronyms.

At Horizon Marketing Group, Kozak spent more than a decade in marketing strategy and rose to senior vice president. Her client list ranged from Heineken and Oscar Mayer to United Airlines, AT&T and Famous Footwear. She also served as chief strategy officer of Peer360, an email-marketing agency. This was the broad apprenticeship: many categories, many audiences, and the recurring demand to turn a business objective into something another person might notice.

A former colleague later recalled an improbable run of projects together. They worked on one of the first telematics apps used to sell auto insurance, helped launch a global bank's social strategy and enrolled more than 20,000 college brand ambassadors for a textbook business. The categories shift abruptly. The underlying job is steady: make a complex offer understandable, then build a route from attention to action.

When the story acquired a checkout button

In 2016, Kozak joined Bank of America Merchant Services as senior vice president of digital strategy. The remit was concrete: use lead generation, e-commerce and social channels to drive account and revenue growth. During that period, she helped launch the first bank-affiliated online purchase experience for merchant services. It moved marketing closer to the transaction. The message and the mechanism could no longer be separated.

Her published advice from the period focused on checkout friction. Online commerce had trained buyers to expect ease, and small obstacles could send them elsewhere. It is classic conversion counsel, but it also reveals a durable habit of mind. Kozak notices where an experience asks too much of a person. A confusing cart, a faceless remote organization and an awkward live request are different problems. Each can be improved by observing the moment from the other person's side.

The recurring questionWhere might a person hesitate?
The operating responseRemove friction. Add clarity. Keep the human signal.

Bank of America Merchant Services recognized her in 2019 with a Leadership Spotlight Award for putting the client first. She then moved to Fiserv, where she led marketing for card services, before becoming Bottomline's chief marketing officer in March 2023. By then the subject matter had expanded from the online checkout to an enterprise landscape of accounts payable, receivables, cash management, bank connectivity, fraud controls and cross-border payments.

Selling infrastructure without sounding like plumbing

Bottomline sits in a part of business that is essential and often invisible. It helps companies and financial institutions pay and get paid, moving more than $16 trillion annually across its systems. The scale is large; the customer problem is frequently intimate. A delayed approval, an unreliable connection or a fraudulent instruction can turn an abstract payment process into a very personal bad day.

This gives its CMO a translation problem of unusual density. The products carry technical language and serious consequences. Their value must be stated clearly without pretending that financial operations are simple. Kozak's background is unusually suited to the tension. Agency life taught her to cross categories. Merchant services tied story to conversion. Card services added institutional scale. Her present job requires all three, with a global team that must connect the pieces.

Recent public posts show her concentrating attention around Bottomline's CFO Suite, a modular offering that connects accounts receivable, accounts payable, treasury and payments, and around an agentic platform designed to apply AI within controls. She celebrated the customer response when the suite was unveiled in London. She later welcomed American Express into a partnership that connects eligible buyer-initiated payments customers with the Paymode network. Her language in both cases is revealingly social: what becomes possible, how teams worked together, how customers reacted.

The local counterweight

Kozak's professional world crosses time zones, but her civic record is pleasingly physical. She has served on the board of the nonprofit Orlando Area Rowing Society. At its open boathouse in Windermere in August 2022, she was photographed with other volunteers selling shirts and shorts while families toured the facilities and tried the boats. She is also a member of the National Charity League and WNET, the Women's Network in Electronic Transactions.

Four Orlando Area Rowing Society volunteers, including Monica Kozak, at a merchandise table during the 2022 open boathouse
Different kind of pipeline: Stephanie Wind, Nicole Derda, Vanessa Johnson and Monica Kozak staff the merchandise table at OARS' 2022 open boathouse in Windermere.

Rowing offers an irresistible metaphor, so it should be handled with care. The useful part is not the usual sermon about everyone pulling together. It is the precision of attention. A crew depends on repeated movements, shared timing and sensitivity to what others are doing. Kozak's standup operates on a gentler version of the same principle. The meeting does not create the work. It helps people sense the people doing it.

There is room for personality in the record. The Los Angeles native adopted the Philadelphia Eagles because her home city had no NFL team at the time, and she once described Sundays as revolving around the RedZone channel until the Eagles took the field. She is also direct about professional presentation. Commenting on interview attire, she wrote that a hoodie would never tell her a candidate had arrived determined to win the job. The observation may divide wardrobes, but nobody could call it vague.

Seventeen minutes before midnight

Near the end of Bottomline's 2026 fiscal year, Kozak was clearing her inbox with 17 minutes left before midnight Eastern time. One email stopped her. A year earlier, she had promoted someone into a demanding leadership role. The choice did not look obvious on paper, she recalled, but it made sense to her. The results had surpassed her expectations. The sentence that caught her attention, however, was the employee's description of growing not only into the role but into herself.

Kozak responded by reflecting on the privilege leaders have to foster other people's talents. It is a neat bookend to the Monday call. The public work of a CMO is to create preference in a market. The quieter work is to create conditions in which other people can become more capable. One is measured in demand; the other sometimes arrives as a late-night line in an email.

The most telling artifacts are small: a whiteboard sketch, a row of faces, a sentence in an inbox.

Kozak's career is full of bigger markers. She was named one of Pavilion's 50 CMOs to Watch in 2024. She has written publicly about commerce, appeared on a podcast with fellow Bottomline executives to discuss women in fintech, and helped market payment systems used at vast scale. Yet the story that coheres is about attention. She looks for the point of friction, the person behind the role and the detail that reveals whether a message has landed.

At the next Starting Point Standup, the grid will fill again. The numbers will be reviewed. Someone may laugh. A colleague in one country will recognize a colleague in another. Fifteen minutes will pass, which is hardly enough time to transform an organization and just enough time to remind it what it is made of.