BREAKING
Michael Jaszczyk co-founds NEWWORK Software to rebuild enterprise AI from scratch Former GK Software CTO leads AI-native ERP disruption from San Francisco NEWWORK: from concept to working enterprise solution in minutes, not months Jaszczyk named RIS News Top 10 Retail Influential for early cloud adoption NEWWORK's dual-CEO model spans Palo Alto and Berlin - agentic AI for global enterprise Michael Jaszczyk co-founds NEWWORK Software to rebuild enterprise AI from scratch Former GK Software CTO leads AI-native ERP disruption from San Francisco NEWWORK: from concept to working enterprise solution in minutes, not months Jaszczyk named RIS News Top 10 Retail Influential for early cloud adoption NEWWORK's dual-CEO model spans Palo Alto and Berlin - agentic AI for global enterprise
Michael Jaszczyk, CEO of NEWWORK Software
CEO - NEWWORK Software  /  Enterprise AI Pioneer

Michael
Jaszczyk

CEO (US)  ·  NEWWORK Software  ·  San Francisco

He once counted 80,000 area rugs by hand. Today he's rewriting the rulebook for enterprise software. Michael Jaszczyk is building what he couldn't find: an AI-native platform where workflows adapt, decisions are autonomous, and the gap between concept and working software collapses to minutes.

Enterprise AI Agentic Workflows AI-Native ERP Berlin & SF Digital Transformation

20+
Years in Enterprise Tech
200K
Visitors - Metro Future Store
62
Team at NEWWORK
2023
NEWWORK Founded
#10
RIS News Retail Influentials

The Enterprise Insurgent

There's a specific kind of frustration that comes from knowing exactly what's broken and spending years building workarounds instead of fixes. Michael Jaszczyk spent two decades inside the machine. Now he's replacing it.

His career started before the term "digital transformation" existed as a buzzword. At a large furniture retailer, he was rotated through every department as a young programmer - stocking shelves, walking the floor, and, memorably, counting 80,000 area rugs by hand. The experience was not glamorous. It was, however, instructive. Jaszczyk saw firsthand where human time was wasted, where patterns repeated themselves mindlessly, and where a well-placed algorithm could change everything.

That early visceral encounter with operational inefficiency became the compass that would guide three decades of technology leadership. He went on to manage operations at MCRL AG, Pironet AG, and SA2 Retail AG before joining the project that would put him on the map of enterprise innovation.

AI is like a robot in a factory for a smaller retailer, giving the store personnel time to work with their customers.

- Michael Jaszczyk

In 2003, Jaszczyk contributed to the Metro Group Future Store initiative - a project so ahead of its time that it drew more than 200,000 international visitors in three years. The Future Store was a working laboratory: RFID tracking, personal self-scanning devices, AI-based in-store personalization, and interactive kiosks integrated into a live retail environment. The world came to see it not because it was clever, but because it worked.

That experience - building real AI applications in physical retail before most companies had a coherent cloud strategy - shaped how Jaszczyk thinks about technology deployment. Not as a feature list to ship, but as a system change to architect.

Career Arc
Pre-2003
CEO at MCRL AG; Manager at Pironet AG and SA2 Retail AG. Builds foundation in retail and enterprise IT.
2003
Metro Group Future Store Initiative - pioneering RFID, self-scanning, and in-store AI. 200,000+ visitors in three years.
2010
Joins GK Software SE. Leads OpenScale business unit.
2011
Appointed CTO, GK Software SE.
2013
Named CEO of GK Americas. Expands North American operations.
2022-23
Named RIS News Top 10 Influentials in Retail for early cloud adoption advocacy.
2023
Appointed Chief Digital Transformation Officer, GK Software Executive Board. Co-founds NEWWORK Software as CEO (US).

Fifteen Years at GK Software

When Michael Jaszczyk joined GK Software SE in late 2010, the company was a specialized German POS software provider. He joined to lead the OpenScale business and within a year was CTO. Within three years, he was running North America.

That trajectory is not accidental. Jaszczyk's particular skill is the translation between what enterprise technology can do and what retail operations actually need. He doesn't speak in architecture patterns; he speaks in area rugs, scanning lanes, and cashier workflows. That bilingualism - technical depth plus operational empathy - is rare, and GK Software put it to work across two continents.

His 15 years at GK produced a record of consistent early adoption: cloud-based POS when on-premise was still the default assumption, AI-driven dynamic pricing when most retailers were still running fixed-price spreadsheets, omnichannel integration before "omnichannel" became the overused word it is today.

On Retail's Five Transformations

Jaszczyk has outlined five adjustments retailers must make to survive the current decade:

  1. Eliminate the eCommerce vs. brick-and-mortar distinction
  2. Enable mobile-first shopping capabilities
  3. Deploy vertical-specific technology - not generic stacks
  4. Build dark stores for fulfillment and last-mile delivery
  5. Make every technology decision customer-centric, not IT-centric
📊
On Dynamic Pricing AI
"AI algorithms can analyze related products and sales patterns to outperform human decision-making." Jaszczyk made this argument years before most retailers had a pricing algorithm at all.

Building NEWWORK

NEWWORK Software was founded in 2023 by veterans of SAP and Workday who had seen, from the inside, why legacy enterprise software was not built for the AI era. Jaszczyk co-leads the company as CEO (US) alongside Dr. Jens Kruger in the EU - a dual-CEO structure that reflects the company's transatlantic DNA: Berlin engineering rigor meets San Francisco product velocity.

The pitch is straightforward: every major enterprise software category - ERP, CRM, HR, Finance, Service - was architected for a world of static workflows and manual decision-making. That world is gone. NEWWORK is building AI-native replacements where workflows adapt in real time, decisions surface autonomously, and the gap between a business idea and a working software solution collapses from months to minutes.

The NEWWORK Create platform is the proof-of-concept: give it a business requirement in natural language, and it generates a working application. Not a prototype. Not a wireframe. A functioning solution. That's the ambition Jaszczyk is executing.

NEWWORK at a Glance

Founded 2023
Headquarters Palo Alto, CA
EU Office Berlin, Germany
Team Size 62 people
Co-CEO (EU) Dr. Jens Kruger
Focus Areas ERP, CRM, HR, Finance, Service

Industry

Information Technology & Services / Enterprise AI & Agentic Workflows / B2B SaaS

Technology Ecosystem

Agentic AI NLP React TypeScript AWS SDK PostgreSQL MongoDB Salesforce Dynamics 365 Workday Cloudflare Slack New Relic Predictive Analytics Google Analytics AI ERP Low-Code Platform Workflow Automation MySQL Cursor

Where He Plays

Two decades of building at the intersection of AI and enterprise operations give Jaszczyk a specific kind of authority - the kind earned through shipping, not advising. He wrote about scan-and-pay technology and POS innovation in retail publications years before those topics entered the mainstream conversation. He argued for cloud retail infrastructure when the prevailing wisdom was still on-premise.

His editorial presence spans Progressive Grocer, QSR Web, Retail Customer Experience, Chain Store Age, Retail TouchPoints, and CSP Daily News. These aren't ghostwritten op-eds; they reflect a practitioner who thinks publicly about hard problems.

At NEWWORK, that expertise gets applied at a new level of abstraction: not how to improve retail POS, but how to rebuild the entire enterprise software category for a world where AI agents can execute workflows autonomously and business logic can be expressed in natural language.

Enterprise AI / Agentic Systems95%
Retail Technology & POS92%
Digital Transformation Strategy90%
Cloud Computing / SaaS88%
ERP / CRM / Enterprise Software85%
Workflow Automation / Low-Code82%
NLP / Predictive Analytics78%

What He's Built

🏪
Metro Group Future Store
Contributed to a 2003 retail AI lab that attracted 200,000+ international visitors in three years. RFID, self-scanning, AI personalization - in a live store, two decades ago.
🌍
GK Americas CEO
Built and led GK Software's North American operations from 2013. Expanded a German retail tech firm into a credible US enterprise software player.
🏆
RIS News Top 10 Influentials
Named one of retail technology's top 10 influentials (2022-23) specifically for early and consistent advocacy of cloud-based enterprise retail infrastructure.
NEWWORK Create Platform
Co-built a platform where business requirements expressed in natural language generate working enterprise solutions in minutes. Concept-to-software, not concept-to-prototype.
🎯
GK Executive Board
Appointed to GK Software SE's Executive Board in June 2023 as Chief Digital Transformation Officer - the company's most senior operational role.
✍️
Industry Thought Leadership
Published across Progressive Grocer, Retail TouchPoints, QSR Web, Chain Store Age, and CSP Daily News on AI, cloud retail, and dynamic pricing strategy.

Details Worth Knowing

01

Once counted 80,000 area rugs by hand during a retailer rotation. It took days. The memory turned into a career-long obsession with automation.

02

Holds C-suite titles at two companies simultaneously: CEO at NEWWORK Software and CDTO at GK Software SE. Two boards. Two continents. One calendar.

03

NEWWORK's dual-CEO structure - Jaszczyk in the US, Dr. Jens Kruger in the EU - is itself a product design decision: the company was built to operate across time zones from day one.

04

The Metro Group Future Store (2003) drew 200,000 international visitors in three years to see AI applied in a live retail environment - a proof-of-concept he contributed to before most companies had a cloud strategy.

05

He believes passion is a business prerequisite: "the kind that makes you eager to arrive each morning rather than dreading it." He's been building retail and enterprise AI for 20+ years and shows no signs of dreading it.

Philosophy
"Sustainable success requires genuine passion for your work - the kind that makes you eager to arrive each morning rather than dreading it."
MICHAEL JASZCZYK  ·  CEO, NEWWORK SOFTWARE

Recent Moves

OCTOBER 2025
Featured: "Coworking with Michael Jaszczyk"
RetailBrew profile spotlights his leadership style, AI vision, and dual-company role as NEWWORK continues to build its AI-native enterprise platform.
JUNE 2023
Appointed to GK Software SE Executive Board
Named Chief Digital Transformation Officer on the GK Software SE Executive Board, the company's most senior operational seat.
2023
Co-founds NEWWORK Software
Launches AI-native enterprise platform startup with Dr. Jens Kruger and a team of SAP and Workday veterans. Assumes CEO role for US operations based in Palo Alto.

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