Marketing the Machines That Run the World
In June 2007, when most marketing executives were still figuring out what a blog was, LaSandra Brill created her Twitter account. She was early - not fashionably early, but genuinely early, the kind of early that only looks obvious in retrospect. That instinct for what comes next has followed her through three of Silicon Valley's most consequential companies.
Today, as Vice President of Global Digital Marketing at NVIDIA, Brill oversees the digital presence of the most powerful chip company on the planet - a team of 185+ people responsible for data strategy, CRM, media, corporate social, marketing automation, NVIDIA.com, analytics, and the company's own AI-powered marketing strategy. She is, in the most literal sense, using AI to market AI.
Her scope at NVIDIA is not a single channel or a campaign calendar. It's the entire digital ecosystem of a $215 billion company that has redefined what semiconductors are worth. NVIDIA's GPU architecture underpins the training of every major large language model, powers autonomous driving research, runs climate simulations, and processes medical imaging. Brill's job is to make sure the world knows about it - and increasingly, she's using the company's own technology to do so.
"AI is completely changing social media marketing - and we're living that transformation at NVIDIA every day." - LaSandra Brill, speaking on AI and marketing strategy
Before NVIDIA, Brill spent years at Symantec as Senior Director of Global Digital Marketing, where she overhauled the company's website for the mobile era and built an integrated demand marketing function from the ground up. Before that, Cisco - where she led digital strategy for the award-winning Internet of Everything campaign and drove one of the top five product launches in the company's history using integrated social media marketing. Each move was a step toward larger scale, more complex technology, and bigger stakes.
| Current Role | VP, Global Digital Marketing |
| Company | NVIDIA |
| Location | Santa Clara, California |
| Education | B.S. Business Mgmt, SJSU |
| Board Roles | LuMind, Special Olympics, Abilities United |
| Twitter Since | June 2007 |