Jerry Kennelly, Co-Founder and CEO, Riverbed Technology

Jerry Kennelly - Riverbed Disrupt, theCUBE interview

Technology Executive & Co-Founder

Jerry
Kennelly

Co-Founder & former CEO, Riverbed Technology

In 2002, Jerry Kennelly and his co-founder named their startup "NBT" - short for Next Big Thing. Nobody laughed. Sixteen years later, the company they built had become a billion-dollar enterprise serving networks for every Forbes Global 100 company - and Kennelly had turned down acquisition offers from Cisco, HP, and others with a metaphor about fire.

Co-Founder Operator Investor WAN Pioneer San Francisco
$6B
Peak Market Cap (2011)
16
Years as Riverbed CEO
30K
Enterprise Customers
93%
Glassdoor Approval 2014

The CEO Who Compared Selling to Selling Fire

A reporter once asked Jerry Kennelly why he wouldn't sell Riverbed to Cisco. His answer - "If you invented fire, why would you sell it? Fire changed the world, and that's something you couldn't put a price on" - became, by one journalist's account, "perhaps my favorite CEO quote of all time." It also told you everything you needed to know about how Kennelly ran a company for sixteen years.

He co-founded Riverbed Technology in May 2002 with Steve McCanne, a Berkeley computer science researcher who became the company's engineer and CTO. They started with a shared frustration: corporate networks were slow, and nobody was fixing the right problem. While competitors were selling expensive new hardware to throw at congestion, Kennelly and McCanne decided to optimize what was already there.

The company was originally called NBT - Next Big Thing. Only in Silicon Valley is "next big thing" considered an understated name. It became Riverbed in 2003, and the product line got its names from McCanne's passion for fly fishing: the flagship WAN optimizer became SteelHead, named after the steelhead trout. Products named after fish, built to move data at the speed of light. Kennelly, the finance executive, became the front man for a company run on an engineer's metaphors.

"WWW used to stand for world wide wait. When Riverbed exploded onto the scene in 2002, we had a technology that cut time and bandwidth. We could make the packet travel seem instantaneous."
- Jerry Kennelly

The first SteelHead shipped in April 2004, to Environment Canada. Revenue that year was $2 million. By 2006, it was $90 million. By the time Riverbed's NASDAQ IPO opened trading on September 21, 2006, analysts were running out of superlatives. The offering was, as more than one reporter noted, "nothing short of a smashing success."

Revenue projections for 2007 sat at $225 million. The market cap would eventually touch nearly $6 billion in 2011. Cisco, Juniper, and Citrix all rushed competing products to market by late 2005 - which, in Silicon Valley, is the clearest possible signal that you've built the right thing. Kennelly's team had over 40% market share and showed no interest in sharing.

Riverbed Revenue Growth Under Kennelly
$2M
2004
$90M
2006
$225M
2007
~$500M
2011
$1B+
2014+

The Orchestra Conductor

Kennelly came to the CEO role from finance, not engineering. He'd spent eight years at HP as Worldwide Sales and Marketing Controller for the Tandem Computers Division, then finance director at Oracle, then VP of Corporate Finance at Sybase. Six years at Inktomi as CFO and EVP rounded out a career that was, until 2002, entirely on the numbers side of the ledger.

He describes his leadership style not as a general commanding troops but as an orchestra conductor - giving each player the resources and authority to perform, then holding them accountable for the sound. The metaphor reveals something: Kennelly understood that his job was to shape conditions, not control output. High performers thrive in challenging environments focused on team results, not perks. The hiring bar was similarly uncompromising: multiple interviews, rigorous vetting, no shortcuts during growth phases.

Network World called him "the firework" of the WAN optimization industry - a characterization Kennelly did nothing to discourage. He was bold and brash, and never afraid to tell a room full of Cisco customers why their existing gear was inadequate. Nine strategic acquisitions happened under his watch - Mazu Networks, OPNET, Aternity, and others - each expanding Riverbed's stack from WAN optimization into network performance management, application performance, and eventually cloud visibility.

"If you don't have a lot of hard work, it's impossible to have high morale."
- Jerry Kennelly, on building Riverbed's culture

In 2014, Glassdoor ranked Kennelly the 14th highest-rated CEO in the United States - 7th among technology CEOs, with a 93% employee approval rating. Riverbed simultaneously landed in the top 20 Best Places to Work in the technology industry, for the second year running. This was not coincidence. Kennelly held the line on performance and culture simultaneously, treating them as the same thing.

The company went private via Thoma Bravo acquisition in 2015. Kennelly stayed, steered through the transition, and handed the reins to Paul Mountford in April 2018, after sixteen years. His parting words: "I'm extremely proud of what our team has built at Riverbed the last 16 years, growing from a start-up to a billion-dollar company."

The Long Road to "Next Big Thing"

1972-1975
Williams College (BA) and NYU Stern School of Business (MBA). Arrived in Silicon Valley in 1975.
1980 - 1988
Hewlett-Packard - Worldwide Sales and Marketing Controller, Tandem Computers Division. Eight years learning how big tech companies actually work.
1988 - 1990
Oracle Corporation - Finance Director, US Operations. Two years inside one of Silicon Valley's most competitive machines.
1990 - 1996
Sybase, Inc. - Multiple senior financial and operational roles, rising to VP Corporate Finance. Six years learning enterprise software inside out.
1996 - 2002
Inktomi Corporation - Executive VP, CFO, and Secretary. Front-row seat to one of the original internet infrastructure booms and busts.
May 2002
Co-founded Riverbed Technology (then "NBT - Next Big Thing") with Steve McCanne. The pitch: networks are broken, and the answer isn't bigger pipes.
April 2004
First SteelHead WAN optimizer shipped to Environment Canada. Revenue: $2 million. The name came from McCanne's fly fishing obsession.
September 2006
Riverbed IPO on NASDAQ. Revenue at $90M and climbing. The offering was described by analysts as a smashing success.
2011
Riverbed market cap peaks at just under $6 billion. SteelHead holds 40%+ of the WAN optimization market.
2014
Glassdoor names Kennelly #14 overall and #7 among tech CEOs with 93% employee approval. Revenue crosses $1 billion annually.
2015
Thoma Bravo acquires Riverbed, taking the company private. Kennelly remains as CEO through the transition.
April 2018
Retires from Riverbed. Succeeds himself with Paul Mountford as CEO. Founds Scandic Capital LLC, a private equity firm investing in tech and real estate.
May 2018 - Present
Board member at Tenable (cybersecurity). Also serves as Trustee at Dominican University of California and previously as Advisor at Pelion Venture Partners.

From Builder to Investor

After sixteen years of building Riverbed, Kennelly moved to the other side of the table. Scandic Capital LLC, which he chairs and leads as CEO since April 2018, invests across technology companies, commercial real estate, and diversified assets. The firm represents a continuation of the same discipline Kennelly applied at Riverbed - capital allocation, pattern recognition, and an intolerance for underperformance.

His board seat at Tenable, the cybersecurity company, adds a second dimension. Network performance and network security have always occupied adjacent spaces; Kennelly's decades of watching enterprise infrastructure from Riverbed's vantage point translate directly into the oversight and strategic challenges Tenable faces as a publicly traded security firm. He joined Tenable's board in May 2018, within weeks of leaving Riverbed.

Earlier, from 2013 to 2017, Kennelly served on the board of Nimble Storage - a flash storage company ultimately acquired by Hewlett Packard Enterprise. He was also an advisor to Pelion Venture Partners around 2010. The pattern is consistent: executive turned strategic voice for companies navigating infrastructure technology.

He remains, by all accounts, characteristically blunt. In interviews over the years, Kennelly argued for Silicon Valley's irreplaceable role in global innovation, pushed back against anti-tax sentiment among tech executives (noting that roads, schools, and police contributed directly to their success), and professed a deep affinity for India - saying "I'm spiritually Indian, I think" after years of deep engagement with Riverbed's global operations.

Jerry Kennelly at Riverbed Disrupt 2016 on theCUBE
theCUBE Interview
Jerry Kennelly, Riverbed | Riverbed Disrupt 2016
Jerry Kennelly - From Startup to Scaleup
Keynote Talk
Jerry Kennelly (Riverbed) - From Startup to Scaleup

Memorable Lines

"

If you invented fire, why would you sell it? Fire changed the world, and that's something you couldn't put a price on.

"

The speed of light is not fast enough.

"

WWW used to be world wide wait. We had a technology that cut time and bandwidth. We could make the packet travel seem instantaneous.

"

If you don't have a lot of hard work, it's impossible to have high morale.

"

It is still the only place in the world where all of it comes together - the IP, the engineers, the startup culture.

"

I'm extremely proud of what our team has built at Riverbed the last 16 years, growing from a start-up to a billion-dollar company.

What Got Built

🏭
Billion-Dollar Builder
Grew Riverbed from $2M in revenue in 2004 to over $1 billion annually - serving every Forbes Global 100 company.
📈
Successful IPO
Led Riverbed's NASDAQ IPO on September 21, 2006 - widely described as "a smashing success." Peak market cap: just under $6 billion in 2011.
🏆
Top-Rated CEO
Glassdoor's Highest Rated CEOs 2014: #14 overall, #7 among technology CEOs. Employee approval rating of 93%.
🔍
Market Domination
Riverbed SteelHead became world's #1 WAN optimization solution, capturing over 40% market share against Cisco, Juniper, and Citrix.
👥
30,000 Enterprise Customers
Built a global customer base of 30,000 enterprises - including every company in the Forbes Global 100.
🔗
Nine Acquisitions
Orchestrated nine strategic acquisitions including Mazu Networks, OPNET, and Aternity, expanding from WAN to full-stack network and application visibility.

The Strange Specifics

Named after fish. Riverbed's product line is named after fish because co-founder Steve McCanne was an avid fly fisherman. SteelHead, the flagship WAN optimizer, takes its name from the steelhead trout. The company itself takes its name from the same obsession.

NBT. The company was originally called "NBT" - standing for "Next Big Thing." Renaming it to Riverbed in 2003 is perhaps the only time in tech history that a company moved from a self-congratulatory name to a quieter one.

"Spiritually Indian." After years of deep engagement with Riverbed's India operations and teams, Kennelly described himself as "spiritually Indian" in a press interview - a declaration of cultural affinity that is either unusual or completely predictable from someone who spent 16 years running a global enterprise.

The firework. Network World gave Kennelly the nickname "the firework" of the WAN optimization industry - a reference to his charismatic, explosive public persona and his habit of lighting things up when he walked into a room of competitor customers.

First customer: Canada. The first SteelHead appliance shipped in April 2004 - not to a Fortune 500 company, not to a US customer, but to Environment Canada. Networks need better performance everywhere, including government weather services.

On taxes. Kennelly has publicly pushed back on Silicon Valley executives who complain about taxes. His view: the public infrastructure - roads, schools, police - is part of what made their success possible. Not the typical Valley boardroom position.

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