The engineering team at CleverSense spent weeks building serious features. Smart personalization. Local recommendations. A navigation layer that knew you better than your GPS did. Then someone snuck a spinning mustache into the app as a throwaway easter egg. Analytics told the story - the mustache got more love than most of the real features. Babak Pahlavan filed that away. Delight isn't decoration. It's the product.
That was around 2010. By December 2011, Google had acquired CleverSense and folded the technology into Google Maps. Babak was 30-something, had just sold his first AI company to one of the most powerful technology firms on earth, and could have stopped right there. He didn't.
He spent the next eleven years inside Google as a Senior Director of Product Management. Not coasting - building. He led more than twenty product teams: Google Analytics, Data Studio, A/B Optimizers, Security, HR, and Legal solutions. The kind of organizational surface area that most product people never touch in a career. He won the Google Manager Award. He built things at planet scale.
And then, in October 2022, he walked away.