Ubaldo Torres’s solar business began with a customer he knew well: himself. His account of entering solar begins with his own roof: he had panels installed, disliked the experience and thought the homeowner deserved a better explanation. In 2020, he started Robinhood Solar Group. The customer had decided to join the other side of the conversation.
It is an origin with an everyday scale. There is a house, a purchase and the lingering feeling that the person making the purchase should have understood more. Torres now works in a field where the promise of greater independence has to become something a household can actually use. A roof is a rather unforgiving place to leave a vague promise.
His public life has since expanded beyond that roof. There are sales results, a place on a convention program, community honors and a book in English and Spanish. Yet the household remains a useful starting point. It locates the ambition somewhere more concrete than a slogan: a person trying to make sense of what happens to the home and the bill.
A family reason to look up
There is also a family connection behind the commercial one. Torres’s interest in conservation came from his mother. Continuing that interest became part of his reason for entering solar, alongside helping homeowners reduce expenses. That small piece of family history gives the work a longer beginning than the company’s incorporation date.
The connection is worth pausing over. Renewable energy often arrives in public discussion as a large subject, measured across countries, industries and generations. In Torres’s account, it also belongs to something learned at home. Conservation was part of the inheritance he wanted to carry forward. The company gave him a practical setting in which to do it.
Passaic, New Jersey, is the home base of this story. Powur identifies him there as a seller who joined in 2020. The business record supplies another precise marker: May 29, 2020, the start date listed for Robinhood Solar Group. An intention had acquired a name and a place on the calendar.
The explanation is part of the work
Robinhood Solar Group presents itself as a solar energy consulting company. Its business description centers on homeowners producing, storing and using their own energy. Consulting is a useful word here. It suggests a conversation about a particular household rather than a piece of equipment that makes sense in exactly the same way everywhere.
Torres’s own compact description is simpler still: “We focus on education.” He describes taking homeowners through the system and the bill, including the number of panels involved. His pitch makes understanding part of the service. In that telling, a customer’s questions belong near the beginning of the process, with enough time left to answer them.
The business also sits among other home services. Its listed work includes residential solar, consulting, installation and repair. The roof is both the site of an energy project and part of a house someone already lives in. For a reader following Torres’s career, that is useful context: his work enters an existing household, with all the decisions that implies.
His own customer experience supplies the standard he says he wanted to improve. The connection between that experience and his consulting pitch is straightforward. He had wanted more understanding when it was his purchase. He made explanation a stated part of the business when it became someone else’s.
“I believe we all have a moral obligation to leave the world better than we found it.”Ubaldo Torres
A place on the program
By 2021, Torres had placed third in Powur’s personal sales ranking. His convention biography also records a first-place finish in its inaugural Impact Journey Contest and membership of its Leadership Advisory Council. These are specific company distinctions, attached to a specific stage of his solar career. They give the early years a measurable outline.
The same biography introduces him as a field leader and a Tier 3 Solar Seller. He had moved into full-time selling relatively recently when that account was written. In other words, the convention introduction caught him during an early period of professional momentum, with results that had already earned him a place among the speakers.
He also appears in the lineup for Powur’s virtual convention. A program listing is a small document, but it marks a change in setting. The seller who speaks with a homeowner can also be introduced to an audience of colleagues. His career had acquired a public stage alongside its individual customer conversations.
There is a temptation in any business biography to let the rankings do all the talking. Here, the more revealing combination is the ranking beside the reason for doing the work. Torres’s record contains both competition and an expressed interest in service. Neither requires the other to disappear from the picture.
A bow tie, a trophy, a community
In December 2023, Torres’s recognition reached another audience. At the twenty-third Premios Latinos in New York, he received the Innovator of the Year honor. New York State Assembly representatives also recognized his contributions to community and innovation. Assemblyman Manny De Los Santos and community affairs director Christopher Espinoza were part of that acknowledgment.
The photograph brings a change of wardrobe to a career built around rooftops: a patterned black tuxedo, a bow tie and a star-shaped award. It belongs to a different kind of business evening, where the work becomes an introduction and the introduction becomes a reason to gather. A solar career had entered the social calendar.
In August 2024, Passaic’s Dominican Restoration Day celebration placed him in a civic setting. The city identified Christina Schratz and Ubaldo Torres as the Queen and King of the New Jersey Dominican Parade. The gathering took place at City Hall, bringing local residents and community leaders together around Dominican culture and recognition.
That title sits comfortably beside the professional ones without explaining them away. Founder, seller, author and parade king describe different kinds of participation. The city celebration makes visible the community around the career. Torres’s name appears within a shared occasion, alongside other people being recognized and a program built around a larger history.
The August 16 gathering included a Dominican folkloric dance performance and a flag raising, followed by food and conversation at Team Passaic Headquarters. Its theme recognized Dominican women’s leadership in the city. These details give the occasion its own character. Torres’s place in it belongs to a celebration with music, ceremony and neighbors, a setting quite different from a sales ranking or a convention biography.
The next introduction was a book
His writing gives the public story another form. Rise up: Yes, You Can and ¡Arriba! Sí, Tú Puedes appear in his author bibliography. The titles address the reader directly. Before the reader knows the particulars, the invitation is already there in English and Spanish: get up; there is something still to attempt.
Torres introduced the book on LinkedIn as a personal account intended to encourage people facing difficulties in their lives and work. He thanked those who had supported him through the process. The posts moved between English and Spanish, carrying the announcement to readers in both languages rather than leaving the second language as an afterthought.
He had used that platform for a different kind of announcement before. Describing the launch of an advertising campaign, he recalled three days of rain and an audience that still came: friends, relatives, clients and media representatives. He thanked them for turning up. His account of the evening gave the weather almost as much billing as the campaign.
The book added a new reason to assemble. Coverage published on May 5, 2026 described a New York launch attended by family, friends, community leaders and readers. The program began with Tiaris Cabrera’s welcome, the Dominican and United States national anthems, and a reflection on reading. Torres then discussed the work and his reasons for writing it.
The evening included a video, a documentary about the book and a remote contribution from writer Dan Gordon. It closed with violin music, a reception, photographs and signing. The sequence gave the author several ways to meet his audience: speaking, screen, music and finally the individual exchange over a copy of the book.
Back within reach
The author’s title and the solar company’s stated purpose share an interest in agency. One asks a reader to consider what can happen next. The other presents the household as a place where someone can make a decision about energy. They occupy different shelves, but both put a person at the center of the proposition.
Torres’s story is easiest to follow at that scale: his mother’s example, his own roof, a homeowner’s questions, a city gathering, a book placed in a reader’s hands. The public milestones matter. So do the settings around them. His career keeps bringing large subjects back to places where someone can begin.