A bottle of bleach and a hotel television have very little to say to each other. One waits under the sink. The other waits for a traveler to find the remote. Yet both belong in the story of The Chambers Group, a California agency whose work stretches from consumer-product marketing to commercials inside hotel rooms. Follow that unlikely connection and a fairly sensible business emerges: make something worth noticing, then work out where the people likely to buy it are looking.
The agency lists Clorox, 3M and Church & Dwight among its clients. Its entertainment orbit includes Cheech & Chong, Alessandra Ambrosio and Tim McGraw. That combination makes for an entertaining client list. It also poses a practical question. What can the people selling household products possibly have in common with the people selling a public personality?
They all need attention to turn into an action. The package has to leave the shelf. The video has to lead somewhere. A business cannot deposit a follower count.
The shelf came first
The company traces its establishment to 1975. Public accounts describe its beginnings in package design under Keith Chambers, now its Chief Creative Officer. His sons, Branden and Eric, are the co-CEOs. The family business eventually expanded into branding, strategy, content and digital distribution.
Packaging is a useful place to begin this story. A package has a demanding job: explain a product while competing with everything beside it. There is little room for a leisurely introduction. Seen that way, the distance from a supermarket aisle to a phone screen becomes rather short.
The agency’s own work list includes Arm & Hammer Slide, Clorox Bleach Pen, Go-Gurt and Sega Genesis. These are examples the firm associates with its work, rather than a claim that it invented every product. What they reveal is the breadth of the starting material. This business was dealing with purchasing decisions long before a social-media manager became a familiar job title.
The brothers also brought production experience. Their credits include The Ultimate Gamer for Spike TV and the Cheech & Chong animated movie. A background in making entertainment fits a business where clients need things people will voluntarily watch. The commercial challenge comes afterward: arranging for the right people to encounter them.
A bigger audience is only the beginning
Today, the company offers social growth, influencer marketing and content creation alongside search, websites and paid advertising. The interesting feature is how these services sit next to one another. A creator can need distribution. An established brand can need better material. A company attracting visitors can still need a website that makes the next step obvious.
Its social-media service describes strategy, community management, advertising, analytics and ongoing optimization. Its video-monetization offering goes further into placement and revenue. These are different commercial jobs. Growing the audience creates an opportunity; making money from that audience requires another set of decisions.
A five-part Instagram campaign around Alessandra Ambrosio’s return to the 2024 Victoria’s Secret Fashion Show provides a tangible content example. The campaign followed her life, training and preparation. The appeal is easy to understand: preparation gives viewers a sequence to follow, with a real event at the end. Public coverage reports millions of views. More useful to a smaller brand is the structure: find a process your audience cares about and give it chapters.
“We’re proud to build on the foundation our father created while bringing a fresh, modern approach to the business.”Branden Chambers · October 2025
The email bill that makes the pitch interesting
Deep Target, announced for small and medium-sized businesses in July 2024, puts audience selection at the center of the offer. The agency markets access to more than 350 million profiles across the US and Canada, with data used to construct prospective customer groups. It describes creative testing and adjustments based on engagement. The customer buys a campaign capability, not simply a very large address book.
Consider the automotive test on its Deep Target page. In early 2024, an unnamed manufacturer wanted to expand in four regions, targeting SUV and electric-vehicle prospects. The initial programme ran for two months, with two email deployments each month and different audiences selected for the vehicles being promoted.
Agency-reported campaign figures. Attributed sales do not establish incremental sales caused by email.
The agency reports $498,000 in email spend and 7,702 attributed vehicle sales, using a 45-day lookback. It says the initial results led to monthly renewals. That renewal is the observable decision in the story: the client moved from a limited test to repeat spending.
For a buyer, the sensible question is how much additional business the campaign produced. A purchase recorded after an email may also involve a dealer visit, earlier advertising or a customer already shopping. The arithmetic of a campaign report cannot settle that question by itself. Before copying the budget, agree on what counts as a result.
The other screen in the room
The Chambers Group’s partnership with Must See Movies with Mario Lopez takes a different route. Instead of selecting an inbox, it selects a setting: the hotel television. The July 2024 announcement described a channel reaching more than 600,000 rooms in the US and Canada, with movie material, interviews and commercial opportunities aimed at travelers.
The agency’s service page describes video spots in the programme, production support and an optional Mario Lopez endorsement at additional cost. This is a specific media purchase. The environment matters as much as the celebrity. A message about travel, a consumer purchase or a business service has to make sense for someone temporarily away from home.
Think of the contrast with email as a choice of context. One starts with a selected prospective buyer. The other starts with a place in which a prospective buyer may be watching. The firm’s role is to connect the creative work to that distribution decision.
The shelf
Brand and package make the purchase legible.
The feed & inbox
Content meets a selected audience.
The hotel screen
A commercial meets a viewing context.
A smaller shopping basket
The same agency also sells to small businesses. Pronto, introduced in March 2023, offered a way to choose individual digital and social marketing packages. Its launch described PR, creative, SEO and social growth, with packages shaped around the client’s needs and budget.
That is an answer to a familiar purchasing problem. A business owner may need help with one immediate job without having a brief for an entire marketing department. Selectable services make it possible to begin with the problem at hand. The launch also emphasized access to campaign analytics, giving the buyer something to inspect after the work goes live.
For broader engagements, the company describes acting as a CMO or CRO for brands and retailers. Its operating model puts a project strategist in contact with the client while specialists handle different parts of the work. Its consulting offer begins with brand identity, market research and goals. Its web-design service then covers the more physical work of building and testing the place visitors arrive.
That puts Chambers between several alternatives: a specialist hired for one channel, an internal marketing team coordinating suppliers, and a full-service agency managing the whole assignment. Its case for consideration is the combination of consumer-brand experience, entertainment production and distribution services. The value of that breadth depends on whether a client actually needs those pieces to work together.
Copy the sequence
The useful lesson here is modest enough to put into a brief. Name the prospective customer. Decide what action matters. Make content suited to that person and the place they will encounter it. Run a bounded test. Agree in advance what evidence would justify continuing.
The agency’s own services imply the conditions: targeted email needs an audience that can be meaningfully selected; content needs something worth following; a website needs to help the visitor act. A hotel campaign needs a reason to reach travelers. Buying all four will not repair an offer nobody wants.
For The Chambers Group, those choices connect a long list of apparently unrelated assignments. The bleach package, the celebrity video and the hotel commercial each have a particular audience in a particular moment. The work begins by noticing the difference.