celebrity-marketing
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The People Who Represent the People Hiring Famous People
Burns Entertainment has spent 56 years on the less glamorous side of fame: deciding which famous face fits, what the rights are worth, and how to keep a clever idea from becoming an expensive misunderstanding.
The Gift Bag That Sold Hollywood’s Attention
Lash Fary built a business by giving famous people things they could already afford. The merchandise is incidental; the scarce item in every bag is attention.
Brooklyn PR Turned a Los Angeles Showroom Into a Passport for Fashion Brands
Liza Vassell built a small agency around a large idea: for an international label, the shortest route into America may run through a stylist's rack in West Adams.
TLK Fusion Sells the Shelf Before It Sells the Story
The Los Angeles-area agency treats fame as a distribution tool and retail as a storytelling problem. Its real product is the handoff between attention, buyer confidence and what happens after a brand lands on the shelf.
Buzz Media Sells the Part of Marketing That Refuses to Sit Still
A small Los Angeles agency has arranged itself around a large, awkward problem: campaigns now have to be strategies, productions, personalities and live experiences at the same time.
SHO+CO knows who belongs in the picture
A handbag, a famous face, a carefully negotiated introduction. Inside the agency that connects fashion brands with the people who give them cultural meaning.
Prince Marketing Group knows what comes after the autograph
Darren Prince started with baseball cards and built an agency around the people pictured on them. Today, Prince Marketing Group turns celebrity relationships into endorsements, appearances and evenings that are difficult to arrange yourself.
Walker Drawas knows who gets you through the door
Celebrity access is only the beginning. The agency behind campaigns for REVOLVE and other consumer brands connects the guest list, the product and the reason anyone should care.
The Chambers Group knows where the audience is hiding
From supermarket packaging to celebrity feeds and hotel-room televisions, this family agency follows attention wherever it goes. Its most revealing sales pitch comes with a $498,000 email bill.