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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

marketing-consulting

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Company
V4 Company Turned a Marketing Method Into 250 Local Growth Shops
Enterprise · Ecommerce · Education

V4 Company Turned a Marketing Method Into 250 Local Growth Shops

The Brazilian firm does not want to be judged by clever ads. Its pitch is more mechanical: find the leak in a company’s sales system, assign a specialist team and measure whether revenue moves.

digital-marketing · growth-marketingRead →
Company
The Ad Holding Company That Trades in Attention, Not Square Footage
Media · Enterprise · Ecommerce

The Ad Holding Company That Trades in Attention, Not Square Footage

VaynerX looks like an agency group. Look closer and it behaves more like an attention portfolio - one that can spot a cultural signal, make the work, buy the media and sometimes own the audience too.

advertising-agency · social-media-marketingRead →