A tractor, a hotel and a $1.5 billion funding round explain the appeal of Articulate: giving people somewhere to practise before the real job begins.
LifeLabs Learning began with a slightly eccentric question: what if adults could practice the human skills nobody teaches in school? The answer became a global corporate classroom built around tiny behaviors, live rehearsal, and the useful discovery that a workshop is only the beginning.
The London startup began by making famous faces speak new languages. Its real business arrived when ordinary employees asked for something less glamorous: a way to turn the next PowerPoint, policy update or training manual into video without booking a studio.

Talking avatars draw the eye; the clever move is turning a dusty policy deck into editable, multilingual training without booking a camera, a presenter or half the calendar.

The BizLibrary CMO has spent his career learning how attention becomes action. His current argument is pointed: in an age of abundant AI-generated information, the scarce ingredient is a safe place to practice.
In 2018, calling software a coach made buyers nervous. Cloverleaf renamed the idea, kept building, and waited for the market to learn its language.

A broken Salesforce rollout gave the operator in Melanie Fellay a question worth chasing. An elevator pitch, an octopus and eight years of company-building later, she is still trying to make workplace knowledge arrive at the exact moment it matters.
Virti is an AI role-play and interactive video training platform that helps organizations teach and measure the human skills that matter most - communication, leadership, sales, customer service and clinical care. Founded in 2018 by former NHS trauma surgeon Dr Alex Young, its no-code platform lets teams build realistic, branching video scenarios and converse with AI 'Virtual Humans' across mobile, desktop and VR, with computer-vision and natural-language analytics scoring performance and giving feedback at scale.