
A broken Salesforce rollout gave the operator in Melanie Fellay a question worth chasing. An elevator pitch, an octopus and eight years of company-building later, she is still trying to make workplace knowledge arrive at the exact moment it matters.
Virti is an AI role-play and interactive video training platform that helps organizations teach and measure the human skills that matter most - communication, leadership, sales, customer service and clinical care. Founded in 2018 by former NHS trauma surgeon Dr Alex Young, its no-code platform lets teams build realistic, branching video scenarios and converse with AI 'Virtual Humans' across mobile, desktop and VR, with computer-vision and natural-language analytics scoring performance and giving feedback at scale.