A tractor, a hotel and a $1.5 billion funding round explain the appeal of Articulate: giving people somewhere to practise before the real job begins.
LifeLabs Learning began with a slightly eccentric question: what if adults could practice the human skills nobody teaches in school? The answer became a global corporate classroom built around tiny behaviors, live rehearsal, and the useful discovery that a workshop is only the beginning.
The London startup began by making famous faces speak new languages. Its real business arrived when ordinary employees asked for something less glamorous: a way to turn the next PowerPoint, policy update or training manual into video without booking a studio.
In 2018, calling software a coach made buyers nervous. Cloverleaf renamed the idea, kept building, and waited for the market to learn its language.
Virti is an AI role-play and interactive video training platform that helps organizations teach and measure the human skills that matter most - communication, leadership, sales, customer service and clinical care. Founded in 2018 by former NHS trauma surgeon Dr Alex Young, its no-code platform lets teams build realistic, branching video scenarios and converse with AI 'Virtual Humans' across mobile, desktop and VR, with computer-vision and natural-language analytics scoring performance and giving feedback at scale.