visitor-economy
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The town is the product. Who runs the back office?
Granicus Destinations sells the machinery behind the holiday: websites, sales systems, data, and people who know tourism. Its evolution from Simpleview reveals why selling a place now requires answering to the people who live there.
The Tourist Office That Became a Living Room
Visit Fort Collins learned that the best way to sell a city might be to give the city a room of its own. By day, it guides visitors. By night, the Welcome Center hands the microphone back to the people who live there.
Paula Port Is Teaching the Internet to See Toronto at 100%
After more than two decades telling one city's story, Destination Toronto's chief marketing officer is preparing for a world in which travellers ask machines where to go - while insisting that curiosity, community and human judgment still lead the way.
The Tourism Board That Turned C$10.2 Million Into 1 Million Trips - With an Asterisk
Destination Ontario built a public-sector growth loop from research, stories and partner links. The useful bit is not the postcard - it is how the agency measures attention all the way to estimated trips and spending, then admits where the math and the channels changed.
The 107-Year-Old Tourism Bureau That Learned More Visitors Isn’t the Whole Point
Tourisme Montréal once sold motorists a road to the city. After tourism collapsed, it rebuilt the pitch around residents, winter, culture and measurable local value - a useful playbook for anyone marketing a place they do not control.
Tourism Nova Scotia Missed a $4 Billion Bet - Then Built a Better Playbook for Selling a Place
A pandemic broke the province's neat growth forecast. The rebuild reveals a useful lesson for every place brand: advertising works better when the product, the operators and the calendar improve with it.
Destination Toronto Sells a City It Cannot Control - And Turns Attention Into a $9.1 Billion Visitor Economy
The nonprofit does not own a hotel, stage a festival or fly a plane. Its job is harder to see: make thousands of independent Toronto experiences feel like one trip worth taking - then prove the attention became visits, meetings and local spending.