virtual-production
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Chyron and the art of being taken for granted
Its name became television shorthand. Its real business is making sure the score, the story, and the spectacular virtual set arrive on cue.
Toy Robot Media builds the show before the clock runs out
A rehearsal problem at RSA Conference reveals what this Pasadena creative agency sells: screen graphics, fast revisions, and people who can still make the deadline.
Disguise makes the show before the show
Before U2 filled Sphere with moving images, Disguise helped put the spectacle on a computer. Now the company is taking its stagecraft from server racks to laptops - without losing the plot, or the pixels.
Oxford Metrics Knows How You Move. Now Comes the Harder Part.
Its cameras help animate game characters, study human gait and guide robot research. Oxford Metrics now wants the business of measuring the world to produce more predictable returns.
The Software Behind the Shot You Swore Was Real
Foundry turned an in-house compositor and a collection of studio-born tools into the plumbing of modern visual effects. Its next act is a trickier one: adding AI and real-time production without breaking the pipelines artists already trust.
The Six-Person Studio That Put a Movie Camera Inside a Game Engine
How a former VR outfit turned into the off-the-shelf toolmaker for virtual production - selling filmmakers a camera that shoots worlds that do not physically exist.
The Invisible Business Behind Hollywood's Most Visible Worlds
Crafty Apes built a global VFX company by making its best work disappear into the story. Now the studio is pairing its compositing roots with CG, machine learning, and virtual production - while Hollywood asks vendors to do more, faster, across more places.
The Company Behind the Show You Thought Just Happened
PRG supplies the machinery, people and split-second coordination behind Broadway scenery, stadium tours, broadcasts and brand spectacles. Its real product is confidence when the room is full and there is no second take.
4Wall Entertainment
From Las Vegas warehouses to West End stages, 4Wall grew by buying its rivals and renting the live-event industry the one thing it can't tour without - equipment that works the moment the show starts.
Sans Strings Studio
Sans Strings Studio is a San Francisco real-time animation and entertainment company building 'animation with a soul.' Co-founded by Substance 3D creator Sebastien Deguy and real-time artist Ryan Corniel, it uses a proprietary digital-puppetry system called F.E.L.T. to turn live human performance into instant character animation, aiming to make animation fast, affordable and scalable across interactive, linear and live formats.