subscription-business
(12)
Matrimony.com built a business on being particular
Language, community, income, family: the owner of BharatMatrimony made India’s marriage preferences its product. Its harder match has been finding growth beyond the search for a spouse.
Nanit sells a better view of the night. The morning costs extra.
The baby-monitor company turned crib footage into a subscription business. Now it wants to follow children beyond sleep - while giving parents a reason to keep paying.
OBRIO’s Big Bet on the Business of Belief
With Nebula, the Ukrainian software company turned horoscopes into a marketplace for personal guidance. A $500,000 rebrand and a pending US subscription lawsuit put the price of trust at the center of its next chapter.
Kape bought the VPNs. Then it bought the comparison sites.
ExpressVPN, CyberGhost and Private Internet Access share a parent with a VPN review publisher. Inside Kape Technologies, where the business of privacy meets the business of being chosen.
aosphere sells the legal answer, minus the timesheet
A business born inside Allen & Overy turned recurring legal questions into an annual subscription. Now aosphere is buying the tools to carry those answers into the daily decisions of banks and asset managers.
Grindr Built the Gay Internet’s Town Square. Now It Wants to Be the Whole Neighborhood.
The yellow grid solved one urgent problem with almost comic efficiency: who is nearby? Seventeen years later, Grindr is betting that the same network can sell convenience, care and community - without burying the thing people came for.
The Newspaper That Put Wordle, Recipes and Box Scores on the Same Bill
The Times did not escape the newspaper business. It used puzzles, recipes, sports and shopping advice to make its journalism a more frequent habit - and its subscription harder to cancel.
The $2 Billion Home-Repair Machine Hiding Behind Your Broken Dishwasher
Frontdoor built a recurring-revenue business around the moment an air conditioner, water heater or refrigerator quits. Now it is using video experts, a contractor network and a $585 million acquisition to stretch beyond the traditional home warranty.
Whistle Express Car Wash
Whistle Express turned 16 regional car-wash brands into one operating system. Then a $385 million deal more than doubled its footprint - and made the humble wash tunnel a revealing lesson in subscription retail.
Uscreen
The bootstrapped platform behind $1 billion in creator earnings is betting that the future of video isn't a bigger audience - it's owning the one you already have.
ChurnZero
ChurnZero is a customer success platform that helps subscription and B2B SaaS businesses reduce churn and grow revenue from existing customers. It unifies customer data, health scores, automation playbooks, and AI agents so customer success teams can spot risk early, drive product adoption, and manage renewals and expansion at scale. Founded in 2015 and based in Washington, D.C., it serves thousands of customer-facing teams and is consistently ranked among the top-rated customer success tools on G2.
The Farmer's Dog
The Farmer's Dog is a New York-based direct-to-consumer pet health company that cooks fresh, human-grade dog food and ships it pre-portioned to subscribers' doors. Founded in 2014 by Jonathan Regev and Brett Podolsky, it builds custom meal plans around each dog's age, weight, and breed, formulated to AAFCO complete-and-balanced standards. The company crossed roughly $1.2 billion in annualized revenue in 2024 and turned profitable, becoming one of the most successful subscription brands in the U.S. pet category.