subscription-business
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Grant Belaire Has Spent 20 Years Turning Products Into Habits
From AOL's reinvention to sports-only newspaper subscriptions and consumer cybersecurity, Belaire has kept returning to the same problem: how to earn a direct, useful place in a customer's digital life. Now he is applying that discipline to MacPaw's shift from a suite of Mac apps to a connected AI ecosystem.
Harley Butler Keeps Choosing the Job He Hasn’t Done Yet
The Public Goods CEO has spent a career turning unfamiliar territory into operating discipline. His useful edge is less certainty than a practiced appetite for the stretch assignment.
Austin Esecson Bet on the Car Wash Subscription - Then Built the Missing Software
The former finance executive chose a gloriously specific market: helping car washes turn one-time drivers into long-term members. Rinsed's growth shows what happens when software follows the customer all the way from the driveway to the renewal notice.
Chad Kettner Is Marketing the Courage to Make Some Noise
At Musora, the product is a lesson. The real pitch is permission - to begin badly, return after years away, and keep playing long enough to surprise yourself.
Nina George
She started as a software engineer, detoured through Wall Street, and now runs marketing at one of the most recognized names in consumer wellness. Nina George has spent a career walking companies through their reinventions.
Paul Guyardo
Paul Guyardo is the President and CEO of Fetch Pet Insurance, the New York based, Warburg Pincus backed insurer formerly known as Petplan. Since arriving in 2019 he rebranded the company, partnered it with the viral animal brand The Dodo, and roughly tripled its subscriber base toward half a million pets. A specialist in growing direct-to-consumer subscription businesses, Guyardo previously ran revenue and marketing at DIRECTV, where he helped lift annual revenue from $12 billion to $25 billion, and served as Chief Commercial Officer at Discovery, where he launched nine streaming apps that became part of the foundation for MAX.
You Mon Tsang
You Mon Tsang is the founder and CEO of ChurnZero, the Washington, DC customer success platform he started in 2015 to fix a blind spot he hit as a software CMO: companies knew everything about prospects and almost nothing about the customers they already had. A four-time software founder with prior exits at Biz360, Engine140, and Milktruck, Tsang has turned a single metric - net revenue retention - into a rallying cry for subscription businesses, arguing that product-market fit is not the ability to sell customers but the ability to keep them.