sports
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AXS and the ticket that keeps moving
A ticket changes hands. AXS wants to follow the whole trip - from the first sale to the final scan. That small ambition explains a surprisingly large business.
RMG knows what happens after the red carpet
An actor has a book. A basketball star has a candy brand. A publicity firm has to follow the story. RMG has built its business around those second acts.
AM PR Group’s business is the next move
Vanessa Anderson’s Los Angeles agency works where celebrity, commerce, and culture meet. Its relationship with Issa Rae offers a useful lesson: the next opportunity may require a different job description.
The Man Who Sold Two Drinks to Coca-Cola Is Now Buying Snacks, Sneakers and a Football League
Mike Repole spent two decades turning drinks into billion-dollar exits for Coca-Cola. Impact Capital is where he does it again - this time as the buyer, backing snack brands, Tom Brady's wellness empire and a football league.
UPROXX
UPROXX is a Los Angeles-based digital media and entertainment company that grew from a music and pop-culture website into a connected-TV and social-video powerhouse reaching more than 160 million monthly viewers. Founded by Jarret Myer and Brian Brater, it owns brands including UPROXX, HipHopDX and Dime Magazine, produces original music and culture programming, runs a content studio for brand campaigns, and - after going independent again in 2024 alongside will.i.am and Rich Antoniello - sells media across YouTube and CTV while folding AI into how it makes and monetizes content.
The Bay Club Company
The Bay Club Company is a membership-based active lifestyle and hospitality company headquartered in San Francisco. Founded in 1977 with the nation's first co-ed fitness club, it now operates a growing collection of resort-inspired clubs organized into regional campuses across the West Coast - the Bay Area, Los Angeles, San Diego, and the Pacific Northwest. Built on four points of focus - fitness, sports, family, and hospitality - the company serves a community of 135,000-plus members with tennis, swimming, squash, golf, pickleball, group exercise, family programs, dining, and spa services. Backed by KKR, Bay Club is in an aggressive expansion phase, acquiring regional operators to scale toward 50-plus clubs and over 200,000 members.
Arena
Arena is a San Francisco-based audience engagement platform that turns publishers' and brands' own websites into social-network-like communities. Through live blogs, group chats, comments, AI-powered content feeds and audience analytics, Arena helps over 20,000 organizations - including Fox Sports - keep readers on-site, collect first-party data and monetize attention they used to give away to social platforms.
TeachMe.To
TeachMe.To is a marketplace for booking in-person private lessons - golf, tennis, pickleball, music, yoga, and more - that matches beginners with vetted local coaches and handles scheduling, payments, and reviews in one place.