sports-sponsorship
(2)
Kansas City Chiefs
Kansas City still sells football on Sundays. The more revealing business is everything built around it - a year-round engine of tickets, content, commerce, sponsorship and belonging that now travels far beyond Arrowhead.
Trajektory
Trajektory is a Chicago-based sponsorship intelligence platform that helps teams, leagues, brands, and agencies measure the value of every sponsorship asset - digital and non-digital - in one place. Using AI logo detection and data aggregation across broadcast, streaming, social, in-venue signage, email, web, and mobile, it turns months of manual recap work into real-time, auditable reporting. The platform tracks more than $180 billion in annual sponsorship value and works with roughly half of major North American pro teams.