sports-sponsorship
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Frank Bijman and the Marketing Work Behind the Wager
From Dutch football sponsorships to a Toronto online-gaming platform, Frank Bijman’s career traces how gambling marketing moved from mass-media moments to products, partners and regulated digital infrastructure.
Jess Schnurr Dreams Big for a Living
She trained for a trading desk, took one advertising class, and ended up building the brand voice of a Wall Street giant - ring that says 'Dream' still on her right hand.
Alex Kerr
Alex Kerr is the CEO and founder of Trajektory, a Chicago-based sponsorship analytics platform he started in 2020 to fix the broken, incomplete data that sports rights holders and brands relied on to value their partnerships. A former baseball player at Kenyon College and business intelligence leader at Monumental Sports & Entertainment, Kerr built Trajektory's first product in Tableau before turning it into an AI-driven platform that now tracks more than $180 billion in annual sponsorship value and works with roughly half of the major professional teams in North America. In May 2026 the company raised $8 million to expand its engineering, sales, and AI capabilities.