
His first month brought 54 battery sales. Azarol Faizi built from there by taking a familiar service to more Malaysian drivers - and giving technicians and local entrepreneurs a place in the business.
HONK began with a dead battery and an awkward question: why was summoning a car easier than rescuing one? Its answer became a roadside network that insurers could make their own.
Parking got Way.com into drivers’ phones. Now it wants to handle the wash, the tow and the repair shop - a bigger business with a very physical test of trust.
Nearly 1.4 million members buy more than roadside rescue. They buy one familiar number for the messy moments of driving, travelling, insuring a home and keeping daily life moving.
The century-old auto club has become an insurer, travel desk, rewards network and predictive logistics operator. Its cleverest product may be the one members never see: a live map that moves rescuers before the breakdown call arrives.
The app made a miserable roadside ritual feel trackable. The harder lesson was that software can optimize a tow, but it cannot wish away trucks, weather, thin margins or customer concentration.
One Kentucky store, sixty years, and a stadium with its name on it - inside the retailer that turned owning an RV into a subscription to the outdoors.
Allstate began as insurance by mail from a Sears catalog. Ninety-five years later, it is rebuilding the Good Hands around apps, driving data and a distribution network designed to meet customers wherever they shop.
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Autobrain is a Boca Raton-based connected-car company that turns almost any post-1995 vehicle into a 'smart car' with a plug-and-play OBD-II device paired to a mobile app. Built with input from EMTs and first responders, it delivers automatic crash response that dials 911 to your exact location, real-time GPS tracking, teen/senior/baby safety modes, vehicle-health diagnostics, roadside assistance, and fleet monitoring - all on a low-cost device and monthly subscription aimed at families and small businesses.
Riders Share is the largest peer-to-peer motorcycle rental marketplace in the U.S., connecting motorcycle owners with vetted riders. Founded by Guillermo Cornejo after a costly crash left him unable to afford a new bike, the Austin-based platform turns underused garages full of Harleys, Ducatis and BMWs into income for owners and affordable rides for the 20+ million ex-riders who want to get back on two wheels. It layers machine-learning rider screening, proprietary insurance backed by Lloyd's of London, and roadside assistance on top of a simple Airbnb-for-motorcycles model.
AAA Mountain West Group is the not-for-profit auto club formerly known as AAA Northern California, Nevada & Utah. Headquartered in Walnut Creek, California, it serves AAA members across seven western states - Northern California, Nevada, Utah, Arizona, Montana, Wyoming and Alaska - with roadside assistance, insurance, travel planning, financial services and discounts. Rooted in a 1900 gathering of motoring enthusiasts in San Francisco, it is one of the largest clubs in the national AAA federation.

Marshall L. Doney is the President and CEO of AAA Mountain West Group, the federation arm serving more than 6.8 million members across Northern California, Nevada and Utah. A 40-year AAA lifer who started in 1984 as an assistant manager at AAA Wisconsin, he climbed through strategy, marketing and automotive services before running the national office for nine years. He took the Mountain West top job permanently on July 2, 2024.