The insurance-born money manager already had global reach, retirement distribution, and deep private-market roots. Its next act is a practical lesson in filling capability gaps without pretending scale solves everything.
The Kingston insurer has C$20.8 billion in assets, a century of claims history and a fresh digital mandate. Its most interesting product is not another policy - it is the attempt to make old-fashioned reassurance feel fast.
The Canadian insurer spent years untangling yesterday's promises. Now it is betting that the same customer needs protection, investing, banking and help living longer - and that one global balance sheet can serve them all.
The Kirkland fintech bundles entity setup, bookkeeping, payroll and tax strategy into one annual commitment. For the right business of one, the prize is predictable taxes; for the wrong one, the cure can cost more than the headache.
US Financial Services spent three decades building a planning practice around life transitions. Then it made a counterintuitive succession move: join a larger platform, preserve the local brand, and turn the firm itself into a home for other advisers.
Financial advisors have plenty of software and too little time. PlanScout's answer is a hybrid: buy the planning engine, add a human service layer, and return a client-ready plan in days.
XML Financial Group escaped the big-bank playbook, then discovered that independence works better with infrastructure. Its repeatable trick is equal parts personal advice, succession planning and culture-first M&A.
Americans leave 401(k)s behind every time they switch jobs. Capitalize built a business on the phone calls, notaries and paperwork nobody wants to deal with.
Hartford Funds built a large investment business by deciding it did not need to do every job itself. Now Wellington Management plans to buy the platform it has helped power for four decades.
Advisors Excel began with three friends, a dentist-office basement and their pooled savings. Two decades later, its real product is not an annuity - it is the machinery that lets an independent advisor run like a much larger firm.
Guardian Life has spent 165 years selling protection against life’s worst timing. Its mutual structure now pairs a record policyholder payout with the less glamorous work of making benefits, claims and leave easier to use.
At 164, John Hancock is recasting the oldest bargain in insurance: instead of waiting to pay after death, it rewards customers for living better now. The experiment links life insurance to wearables, cancer screening, longevity research and a growing stack of health technology.
Charles Schwab spent half a century making investing cheaper. Now its harder trick is making a brokerage, bank, adviser, custodian and trading machine feel like one calm place to keep a financial life.
IRA Financial built its name helping retirement savers buy the things ordinary brokerage menus leave out. Now it is stitching real estate, crypto, private companies and public markets into one account - while asking customers to take on the judgment that freedom requires.
Advanta IRA gives retirement savers a way to put houses, private loans, gold and startup stakes inside tax-advantaged accounts. The freedom is real - and so is the paperwork.
Horace Mann built an 80-year business by studying one customer more closely than most insurers study a market. Its wager is that understanding the financial life of a teacher - from the school parking lot to retirement - can still be a durable advantage.
A firm that started in a downtown St. Petersburg apartment now watches over $1.92 trillion - and it still measures itself one advisor and one client at a time.
A 140-year-old Wall Street house that never grew into a giant - and turned staying mid-sized into the whole pitch.
Mercer built an 80-year business around decisions companies cannot afford to guess at - what to pay, which benefits to fund, how to redesign work and where to invest retirement money. Now its vast store of workforce data is becoming a product in its own right.
Equitable has spent 167 years selling certainty. Now it is redesigning itself around advice, assets and a proposed merger that would put $1.5 trillion under one roof.
Principal began by selling affordable life insurance to bankers in 1879. Today, its quiet advantage is a workplace-to-wealth pipeline that reaches millions of people before they ever choose a financial brand for themselves.
For fifty years, Vanguard turned a strange ownership structure and a suspicion of fees into an investing machine for ordinary savers. Its next act mixes index discipline with advice, AI tools and private markets - without losing the low-cost bargain that made it matter.
Sun Life spent 160 years learning how to price the future. Now it is turning that patience into a three-part business spanning protection, workplace health and global asset management.
Trevor Gary is the founder and CEO of Micruity, a retirement-income infrastructure company that connects 401(k) recordkeepers, asset managers and insurers so plans can offer annuities and pension-style lifetime income. A former pension actuary at Deloitte Canada, Gary saw firsthand how the shift from defined-benefit pensions to 401(k) plans left millions of Americans without guaranteed income in retirement. He founded Micruity in 2017-2018 to build the data conduit that makes lifetime-income products work at scale. The company has raised roughly $27 million from a roster of insurance and financial heavyweights including Prudential, TIAA, State Street, Nationwide, J.P. Morgan Asset Management and Pacific Life.

Zoe Financial is a New York-based wealthtech company that connects individuals and families with vetted, independent fiduciary financial advisors while giving those advisors an all-in-one platform to run their practices. Founded in 2018 by former J.P. Morgan executive Andres Garcia-Amaya, Zoe pairs a rigorous advisor-matching service - it screens out roughly 95% of applicant advisors - with wealth-management software that handles account opening, funding, automated rebalancing, tax-efficient investing, direct indexing, and commission-free fractional trading. The company raised a $29.6M Series B in 2025 led by Sageview Capital, bringing total funding to about $45M.
Boldin (formerly NewRetirement) is a Mill Valley, California fintech that makes comprehensive financial and retirement planning software affordable and self-directed. What began as a spreadsheet built to help founder Steve Chen's mother draw down her retirement savings has grown into a platform where more than 350,000 people have built plans covering over $300 billion in assets. Boldin sells a low-cost consumer subscription (PlannerPlus) plus a free planner, live classes, coaching, and CFP advice, and licenses its planning engine to enterprises like Nationwide and RTX.
Ellevest is a New York-based financial company built by and for women. Co-founded in 2014 by former Wall Street executive Sallie Krawcheck and Charlie Kroll, it launched a gender-aware digital investing platform in 2016 designed around the realities of women's financial lives - longer lifespans, earlier salary peaks and the persistent pay gap. After selling its automated-investing (robo) business to Betterment in 2025, Ellevest now focuses on wealth management and financial planning delivered by an all-women team of advisors for clients investing $500,000 or more.
HerMoney is a digital media company founded in 2018 by longtime personal-finance journalist Jean Chatzky to give women judgment-free money guidance. It publishes the HerMoney podcast and newsletters, runs the FinanceFixx budgeting and InvestingFixx investing-club coaching programs, and partners with employers and financial institutions to close the gender wealth gap.
Waterlily is a San Francisco-based startup that uses AI and more than 500 million data points to predict when and how a person will need long-term care, what it will cost, and how to pay for it. Built primarily for financial advisors and insurance carriers, its software turns one of retirement planning's most avoided questions into a concrete, personalized plan - from care projections to matching families with optimal long-term care insurance policies in under a second.
Jean Chatzky is a personal finance journalist turned entrepreneur who spent 25 years as the financial editor of NBC's TODAY show before co-founding HerMoney, a media company built to give women judgment-free money guidance. A New York Times and Wall Street Journal bestselling author of more than a dozen books, she hosts the HerMoney podcast, writes twice-weekly newsletters, and runs coaching programs like FinanceFixx and InvestingFixx. Her mission is simple and relentless: strip the jargon out of money so every woman can build confidence and long-term security.