When Apple stripped the ports off the MacBook Pro, 30,000 people paid HYPER more than $3 million to put them back. That was the whole business plan - and it worked.
A Santa Barbara hardware team took its frontline power system to Kickstarter, raised 20 times its goal, and learned that the real product was not a battery. It was everything the battery could connect to.
A wildfire ban on campfires sent Jarret Schlaff looking for a stove that could not start one. Lectric Boil's answer is an induction cooktop that runs on a battery, boils 36 cups of water on a charge, and never lights a match.
Devos Outdoor turned a small annoyance - a dim lantern sitting on a picnic table - into a telescoping product line that first responders and overlanders now hang their evenings on.
It doesn't put its name on a single box. But NEBO, HALO, TRUE and Thaw sit in 50,000 stores - and Alliance Consumer Group owns all of them.
For 79 years Schumacher Electric has sold the same quiet promise - your battery will not leave you stranded. The bet now is that the promise scales from a dead sedan to an electric car.