Its founders made a salmon burger. Their customers wanted bacon. Now Prime Roots is growing fungi into deli meats - and betting that a familiar sandwich can sell an unfamiliar ingredient.
From LÄRABAR to almond-milk ricotta, the Kite Hill CEO has made a specialty of turning dietary alternatives into ordinary groceries. His career is a study in how mission, taste and supermarket scale negotiate with one another.

A birthday-party conversation turned a busy MBA student into a customer, an investor and, eventually, Splendid Spoon's co-CEO. Her unlikely promotion tells a quieter story about ambition: sometimes the sharpest operator in the room begins by asking where to sign up.

A pencil loan in an Arizona classroom became a friendship; a ticketed dinner became seed money. Whitney Tingle's career is a study in turning small acts into an operating system built to travel.
A seventh-grade friendship, a Soho apartment and $700 from a dinner party became a nationwide business. Fifteen years later, Danielle Duboise is learning that a founder's most consequential move may be stepping back without stepping away.

She began with one soup, a bicycle and a borrowed pizza kitchen. Thirteen years later, the biologist-turned-chef is still turning the daily scramble for lunch into a lesson in how companies grow.
He learned to find patterns in the flicker of distant stars. Then Karim Pichara pointed the same discipline at mayonnaise - and built the intelligence now powering NotCo's second act.
The Dutch public investor pairs venture capital with hands-on company building and international connections. Its latest move tackles a problem closer to home: a startup support system with too many moving parts.
Eclipse Foods is an Alameda, California food-technology company making plant-based dairy products - ice cream and, since 2025, a non-dairy whole milk - engineered to be molecule-for-molecule indistinguishable from conventional dairy. Founded in 2019 by chef Thomas Bowman and food-systems entrepreneur Aylon Steinhart, Eclipse uses a proprietary blend of non-GMO plants like cassava, corn, potato and fava rather than nuts, soy, coconut or oats to recreate dairy's taste, texture and functionality. It sells through retail (Amazon, Whole Foods and regional grocers) and to foodservice partners including scoop shops, diners and burger chains.