omnichannel
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How Josée Perreault Made Adventure Easier to Enter
The BRP marketing chief has spent three decades widening the door to enthusiast brands. Her playbook is less about polishing an image than removing the reasons a newcomer stays outside.
The Marketer Turning Anthropologie's Feeling Into a Formula
She spent two decades learning how brands make people feel something. Now she runs the marketing for one of retail's most feeling-driven brands - and she wants the data to prove the feeling is working.
Cristina Ceresoli
She has spent more than twenty years teaching legacy retailers to fall in love with data - and consumers to fall in love with brands. At Rebel Athletic, the marketing chief is aiming both talents at the world of crystals, sparkle and competitive cheer.
Shirley Romig
Shirley Romig is a consumer, technology and operations executive with more than two decades of experience across the full company lifecycle. She is Chief Operating Officer at Techstars, the global pre-seed accelerator, after joining as Chief Accelerator Investment Officer in late 2023. Before that she co-founded and ran Mixo, a video platform for global food creators, and held senior operating roles at Lyft, Equinox, SapientRazorfish and Saks/Hudson's Bay, where she led omnichannel transformation. She sits on the boards of Lovesac and Mama's Creations.
Frank Berman
Frank Berman is the Executive Vice President and Chief Marketing Officer of Bloomingdale's, where he has spent his entire 30-plus year career - starting in 1991 as a housewares business manager and rising through buying and loyalty roles to lead marketing for the 150-plus-year-old luxury department store. He built his reputation on keeping the brand 'fun,' framing Bloomingdale's as a place to buy wants not needs, and steering high-profile experiential campaigns from rotating themed pop-ups to the Wicked-themed holiday takeover and the retailer's 150th anniversary gala.
Melissa Haynes
Melissa Haynes is the Chief Marketing Officer of Glik's, one of the oldest family-owned fashion retailers in the United States, founded in 1897. A digital commerce and merchandising leader who cut her teeth as a shoe buyer at Zappos and later ran merchandising at eBags, Shane Co. and Scrubs & Beyond, she now steers marketing and customer experience for the roughly 70-store Midwest chain. Her calling card is hyper-local: she believes Glik's wins by tailoring each store's assortment to the community around it, backed by modern unified-commerce technology.
Liam McKessar
Liam McKessar is a fashion and lifestyle brand marketer who serves as Chief Marketing Officer at ANINE BING, the Los Angeles-based, Scandinavian-inspired label. An Australian who studied economics at the University of Sydney before crossing into fashion media, he has built brand and communications strategy for Vogue, Diane von Furstenberg, LoveShackFancy and Four Seasons Hotels and Resorts. He is known for blending editorial instinct with a commercial, omnichannel mindset - the kind of marketer who cares as much about how a customer is greeted in a fitting room as about the campaign that got them through the door.
Martine Reardon
Martine Reardon is an American marketing executive best known for a 32-year career at Macy's, where she rose from the special events department to become Chief Marketing Officer from 2012 to 2016. She led a 1,300-person marketing organization spanning advertising, brand, social, mobile and digital media, and she presided over cultural institutions like the Macy's Thanksgiving Day Parade and the Fourth of July fireworks. Her teams collected Emmys, Clios, Effies and Reggie awards. After Macy's she joined the National Retail Federation as Chief Marketing Officer and later strategic advisor on content and retail strategy, and she has served on corporate and nonprofit boards including Empire Company / Sobeys and the Make-A-Wish Foundation of Illinois.
Molly Hartney
Molly Hartney is Chief Digital Officer and Chief Marketing Officer at Rack Room Shoes, the family-owned footwear retailer based in Charlotte, North Carolina. She joined in 2021 as CMO and, after driving a reported 40% increase in customer retention and a 36% improvement in productivity, was promoted in July 2025 to a newly created CDO role that merges marketing with the company's digital sales and omnichannel strategy. With more than 15 years across retail and consumer products - including senior marketing and digital roles at Funko, The Mine (a Lowe's company) and Lowe's itself - she is known as a growth-focused brand builder and an advocate for applying AI responsibly to marketing, personalization and inventory.
Taryn Rayment
Taryn Rayment is the Chief Marketing Officer of J.McLaughlin, the New York heritage apparel brand, a role she took in April 2024. Over roughly two decades she has run marketing and ecommerce for consumer brands across fashion, footwear, travel goods, and floral delivery - including a stretch as CMO and consumer division head at FTD during the pandemic, CMO at ecoATM Gazelle, and senior digital and CRM leadership at Cole Haan and TUMI. She is known for a data-driven, retention-focused approach to direct-to-consumer marketing and for steering omnichannel and e-commerce growth.
Thomas De Stio
Thomas De Stio is the Chief Marketing Officer of Summit Golf Brands, the New York-based maker of premium golf apparel behind B. Draddy, Zero Restriction, Fairway & Greene, and EP New York. He arrived in August 2024 after more than a decade steering digital and ecommerce for luxury houses including Tom Ford, Loro Piana, Gucci, Tod's Group, and LoveShackFancy. His remit is to translate the codes of high fashion into the world of golf, running ecommerce and marketing strategy across the group's brand portfolio and reporting to president Jack Lessing.
Tony Rogers
Tony Rogers is the Senior Vice President and Chief Marketing Officer of Dollar General, where he leads brand, media, personalization and the DG Media Network across the retailer's roughly 20,000 stores. A University of Texas graduate who started in accounting before turning to marketing, he built a 25-year career at consumer brands and retailers including Pillsbury, Frito-Lay and Gateway before spending more than 17 years at Walmart, where he rose to Chief Marketing Officer of Walmart U.S. and later Chief Member Officer at Sam's Club. He joined Dollar General in June 2024 after a stint as CMO of Signet Jewelers, bringing a philosophy built around purpose, evolution and keeping the customer at the center of every decision.
Troy Forrest
Troy Forrest is the Chief Marketing Officer of Murdoch's Ranch & Home Supply, the Bozeman, Montana based retail chain serving ranchers, farmers and outdoor households across the Mountain West. A customer-centric marketer with more than two decades in brand, creative and ecommerce leadership, he previously served as Vice President of Marketing & eCommerce at Vera Bradley and held senior roles at The Buckle, Nasco and Harry & David.
William White
William White is the Chief Marketing Officer of Walmart, a role he has held since May 2020. He leads customer insights, brand strategy, and full-funnel marketing for the world's largest retailer, and is credited with steering Walmart's marketing through the pandemic, launching Walmart+, and building the retailer into a more culturally and emotionally connected brand. Before Walmart he spent seven years at Target and nearly nine years at Coca-Cola, where he scaled Coke Zero into a billion-dollar brand. He ranked #4 on Forbes' 2024 list of the World's Most Influential CMOs.
Ed Stevens
Ed Stevens is the founder and CEO of Scoot, a Dallas-based platform that positions itself as an AI sales environment where buyers, sellers, and live AI agents meet in real time. A serial entrepreneur with more than 25 years in retail and software, he previously founded and led the ecommerce fulfillment company Shopatron (acquired by Vista Equity Partners in 2015) and served as COO of Kibo Commerce. Scoot began life as Preciate, an appreciation and relationship platform, before rebranding and raising a $12M Series A in early 2023. Stevens is also an author, board member, and investor.
Jonathan Frohlinger
Jonathan Frohlinger is the founder and CEO of Big Happy, a New York ad tech company that builds cinematic, story-driven 3D advertising across mobile and digital out-of-home (DOOH) screens. After years on the media-buying side spending over $100M and selling for firms like Verve, Starcom and Conde Nast, he started Big Happy in 2019 on a simple conviction: creative is a performance lever, not decoration. The company centralizes 3D creative production, media activation, targeting and measurement, runs on 1M+ DOOH screens and 7,000+ mobile publishers, and reports brand-recall and engagement lifts well above industry norms. Big Happy raised a $2.5M strategic round from Infolinks in 2024, was named Best Overall Mobile Marketing Company in the 2025 MarTech Breakthrough Awards, and in 2026 launched dynamic creative optimization for 3D DOOH and formed a board of advisors to scale creative-led omnichannel advertising.
Michael DeSimone
Michael DeSimone is the Chief Executive Officer of NewStore, the Boston-based unified commerce platform for global retail brands. He took the role in April 2024 after a career leading commerce-technology companies through IPOs, acquisitions, and scale-ups, including Borderfree (IPO on NASDAQ, sold to Pitney Bowes), ShopKeep (acquired by Lightspeed for a reported $750 million), and SmartRecruiters, where he was CEO.
Will Holtz
Will Holtz runs strategy and operations at Prescient AI, the marketing mix modeling platform that tells omnichannel brands where the next dollar should go. He listed as Interim CEO on the company page and VP of Strategy & Operations across recent profiles - a range of hats at a fast-moving Series A startup. A Cornell economics-and-psychology grad with a Wharton MBA, he started in finance at Morgan Stanley and Soros Fund Management before spending a decade in the trenches of DTC operations at Recess, Grove Collaborative, SourceMedium and his own ventures. On the side he co-founded and hosts Don't V*LOOKUP, a podcast about how the best operators actually use their data.
Jon O'Bryan
Jon O'Bryan is the CEO and Co-founder of Atlas (YC W22), an AI-first customer support platform built to replace legacy tools like Zendesk and Intercom. A PhD physicist turned serial entrepreneur, Jon previously co-founded PadSplit - a co-living marketplace that housed 23,000 people across 18 U.S. cities - and Blanket Homes. At Atlas, he is on a mission to transform customer support from a cost center into a revenue driver, bringing together session recording, omnichannel ticketing, AI copilot, and customer timeline tools in a single ergonomic platform backed by Y Combinator and angel investors including Parker Conrad (Rippling), Jack Altman (Lattice), and Arash Ferdowsi (Dropbox).
Donny Salazar
Donny Salazar is the founder and CEO of MasonHub, a software-led fulfillment and logistics company he started in 2018 to give fast-scaling beauty, wellness, and fashion brands the kind of order management and warehousing technology he wished he had earlier in his career. Before MasonHub he spent roughly two decades inside high-growth retail operations - COO of sneaker marketplace Flight Club, SVP of Operations at jewelry brand Chloe+Isabel, and a four-year run at Gilt Groupe where his supply-chain team helped scale revenue from $10M to over $500M. A Stanford MBA who once ran marketing at Revlon, Salazar built MasonHub around a headless, API-driven architecture and a bicoastal warehouse footprint, raising seed funding led by Canvas Ventures.
Dipti Desai
Dipti Desai is the co-founder and CEO of Crstl, a San Francisco startup rebuilding B2B commerce around the decades-old EDI standard that quietly governs how brands sell to retailers. A Virginia Tech electrical engineer and Uber data-platform veteran, she stumbled into the problem while volunteering to sell PPE online during the pandemic and discovering that the plumbing of wholesale was stuck in the 1980s. She has raised over $10 million from Target, Shopify Ventures, Cohen Circle, and Village Global to make EDI usable by people who are not developers.
Israel L'Heureux
Israel L'Heureux is the founder and CEO of Touchpoint Restaurant Solutions (touchpoint.io), a bootstrapped Palo Alto company that unifies the messy technology stacks of large quick-service restaurant chains under one platform built around OmniFusion and OmniLoyalty. Before restaurants, he co-founded Redline Networks, a high-performance application-acceleration company acquired by Juniper Networks in 2005 for roughly $132 million. A Stanford-trained product design engineer, he has moved from kicking off BMW's X5 program to building load balancers used by hundreds of enterprises to figuring out why a drive-thru line moves slowly.
Monica Belsito
Monica Belsito is the CEO of Function of Beauty, the made-to-order personal care company that turns an online quiz into a custom bottle of shampoo. She took the top job in July 2025 after a career spent building consumer brands that get acquired: founding CMO at feminine-care brand LOLA, CMO at hummus maker Sabra (bought by PepsiCo in 2024), and senior brand manager at Dollar Shave Club before its $1 billion sale to Unilever. A Georgetown grad and Harvard MBA who started in crisis PR and Colgate's management program, she now steers Function of Beauty's push from DTC into shelves at Target, Sephora, Walmart, and Amazon.
Tiffin
Tiffin is the founder and CEO of Aisle, a New York retail growth platform that turns real-world shopping into measurable in-store sales: a customer photographs a receipt, texts it in, and gets Venmo'd within minutes. He built the whole thing through text because, in his words, no one has room on their iPhone for another app. Before Aisle he talked his way into an internship at Super Coffee in 2017, dropped out of school, slept on the founders' couch, and helped scale the brand from $700K to $5M in a year - then realized brands had no idea who was buying them off the shelf. Aisle, now trusted by hundreds of CPG brands, is his answer to that blind spot.
Amanda Richman
Amanda Richman is VP of Global Media Sales at Microsoft Advertising, leading a 700+ person omnichannel sales team from New York. A 30-year veteran of media and advertising, she has run agencies including Wavemaker US and Mindshare North America, winning Adweek's U.S. Media Agency of the Year at Wavemaker in 2020. She joined Microsoft in March 2024 to help brands navigate the convergence of generative AI, search, and connected TV advertising.
Janell Fischer
Janell Fischer is VP of Global Retail Marketing and Customer Experience at Google, where she has spent over a decade architecting how the world's most valuable tech company shows up in physical spaces. She pioneered Google Shops — the immersive store-within-a-store concept launched inside Best Buy Canada in 2016 — and has since expanded Google's retail footprint through partnerships with b8ta and other retailers. Before Google, she held Director-level retail marketing roles at Apple and Sony Electronics, making her one of the few executives who has shaped the physical retail presence of all three consumer electronics giants.
Julie Poutre
Julie Poutre is Vice President of Americas Field Marketing at Twilio, the cloud communications platform behind a significant portion of the world's digital interactions. Based in San Francisco, she leads the regional field marketing operation that drives pipeline and revenue across the Americas. Over nearly a decade at Twilio, she has risen from Senior Manager through Director and Senior Director roles to her current VP position, building one of the most sophisticated field marketing engines in enterprise SaaS. Before Twilio, she spent nearly a decade at Infoblox — moving from global events coordinator to Sr. Channel Programs Manager — where she honed the craft of building partner programs and generating qualified sales leads at scale.
Nicholas Kontopoulos
Nicholas Kontopoulos is the Vice President of Marketing for Asia Pacific & Japan at Twilio, the cloud communications platform. Based in Singapore, he brings over 30 years of marketing and business leadership experience across APAC, with prior senior roles at Adobe (DX), SAP, Magento, and Capita. A recognized thought leader in customer experience and AI-driven marketing, he is a frequent speaker, published author, and LinkedIn Power Profile holder known for challenging marketing orthodoxy across the region.
Andy Ballard
Andy Ballard is the CEO and co-founder of Wiser Solutions, Inc., the San Mateo-based omnichannel retail intelligence platform he built through the 2017 merger of Quad Analytix and Mobee. A Harvard undergrad and Stanford MBA, Ballard spent nearly a decade at Hellman & Friedman where he sat on the boards of DoubleClick, Getty Images, Internet Brands, and Catalina Marketing before launching Quad Analytix in 2012. Today he leads a 510-person company that tracks billions of online and in-store data points for over 750 global brands and retailers, while also serving on the boards of Domino's Pizza and Etsy, and running Figtree Partners, his software-focused investment firm.
Ciaran Long
Ciaran Long is the CEO of a.k.a. Brands Holding Corp. (NYSE: AKA), a portfolio of next-generation fashion brands targeting Gen Z and millennial consumers. A qualified Irish Chartered Accountant with 25-plus years of financial and strategic leadership, Long joined a.k.a. Brands as CFO in 2021, stepped into an interim CEO role in 2023, and was named permanent CEO in January 2025. Under his leadership the company returned to net sales growth with three consecutive quarters of double-digit U.S. sales expansion, repositioning the portfolio around a demand-driven 'test-and-learn' merchandising model and a major bet on physical retail expansion. He previously served as CFO of Samsclub.com and held senior roles across Walmart's e-commerce division, and earlier in his career he co-founded CleanGrow, a water quality sensor technology startup.