new-orleans
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Main Squeeze makes a habit out of healthy
A reluctant vegetable eater saw a franchise in a Louisiana juice bar. The harder trick was turning fresh produce, local service, and a very particular smoothie into something repeatable.
Entergy’s next act is measured in megawatts
A utility born from sawdust now supplies the Gulf South’s digital ambitions. Its hardest problem is making a bigger grid work for the people already paying for it.
Levelset found the missing link between doing the work and getting paid
A missing waiver can hold up a perfectly good invoice. Levelset built a business around that awkward fact - and Procore bought it for approximately $500 million.
The Advertising Agency That Put Its Future on the Payroll
Zehnder Communications survived Katrina, built an analytics habit before it was fashionable, and made its employees the owners. Thirty years in, its most interesting product may be the way the agency itself is designed.
The Agency That Needed a Bigger Park
Spears Group found its most persuasive case study by inventing a festival, watching 40,000 people arrive, and realizing the venue was the first thing its marketing had broken.
Gambel Communications Knows the Person Who Knows the Person
The Metairie PR firm has spent 17 years turning a very New Orleans asset - knowing whom to call, and why they might care - into campaigns that move votes, registrations and millions of charitable dollars.
The Firm That Explains the Levee
For 25 years, Denise Estopinal has made a business of translating civic machinery into ordinary language. The work is rarely glamorous, but when the subject is a levee, a streetcar or a live power project, clarity becomes a form of infrastructure.
The Idea Village wants your startup to grow - and stay
A New Orleans nonprofit has built a route from a first business idea to venture capital. Its most revealing feature is the price of admission: no fee or equity for its flagship accelerator, with investment handled separately.
Imperial Trading
For more than a century, a New Orleans wholesaler has quietly kept America's corner stores stocked. Now Imperial Trading is betting that the future of the convenience store isn't the shelf - it's the kitchen.
Nest Health
Nest Health is a New Orleans-based value-based care company that brings primary medical, behavioral, and social care directly into the homes of families on Medicaid. Founded in 2021 by Dr. Rebekah Gee and Rebecca Kavoussi, the company offers 24/7 in-home and virtual visits at no additional cost to eligible families, treating the whole household - children, parents, and postpartum mothers - under one roof. Its model has reduced emergency room use, doubled vaccination rates, and delivered a two-to-one return for payer partners across Louisiana and Arizona.
Tulane University
Tulane University is a private research university in New Orleans, Louisiana, founded in 1834 as the Medical College of Louisiana to fight cholera and yellow fever. Now one of 71 members of the Association of American Universities, it enrolls roughly 14,000-15,000 students across schools spanning medicine, public health and tropical medicine, law, architecture, business, science and engineering, social work and liberal arts. Known for a deep service ethic - it became the first major U.S. research university to require public service for graduation after Hurricane Katrina - Tulane pairs high-level research with a distinctive New Orleans culture.