multicultural-marketing
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Diego Prusky and the question behind the website
A music label asked for a website. Diego Prusky found a larger problem: how to reach people when the rules keep changing. From Uruguay to Miami, the InPulse founder has kept asking before answering.
Nita Song and the advantage of knowing people
She left IW Group, hired it twice, and came back to help change its business. Nita Song’s career makes a case for cultural knowledge that survives every change of platform.
Yvonne Garcia and the business of being heard
Before she founded MarketVision, Yvonne “Bonnie” Garcia learned to hold an audience on the radio and to make a case inside Coca-Cola. Her next act was to build the company, and the network, she had wanted along the way.
Ozzie Godinez and the Trouble with Being Understood
Born in Mexico and raised on Chicago’s South Side, Ozzie Godinez built PACO Collective around a frustration: advertising kept flattening the people it hoped to reach. His answer began with a friend, a kitchen table, and a willingness to listen more closely.
Etienne Hernandez-Medina Built an Agency Around Who Gets Seen
He did not set out to own an agency. Two decades later, his work shows what happens when culture moves from the footnote to the brief.
Kimberly Hairston-Hicks Builds Brands From the Human Truth Out
She wanted to be the next Oprah. Instead, a chance conversation led her to brand management, the beauty industry, and a career built on one persistent question: who is the market still failing to see?
Fabiola Torres
Fabiola Torres is the Global Chief Marketing Officer of Gap, the marketing executive brought in during 2024 to revive one of America's most recognizable clothing brands. With more than 25 years spanning Nike, Apple's Beats by Dre, and PepsiCo, she built a reputation for connecting brands to culture through music, sneakers, and self-expression. At Gap she has led a run of digital-first campaigns - Get Loose, Give Your Gift, Feels Like Gap, Better in Denim - that pulled the label back into cultural conversation. A proud Latina and diversity advocate educated in Monterrey, Mexico, Torres describes her leadership philosophy as 'the power of WE.'
Sam Sarullo
Sam Sarullo is the Chief Marketing Officer of Daniel's Jewelers, a family-owned North American jewelry chain based in Culver City, California. A 20-year veteran of e-commerce and digital marketing, he built his reputation scaling online sales and omnichannel strategy for mid-market specialty retailers, including stints as VP of E-Commerce Marketing at ULTA Beauty, VP of Global E-Commerce at PacSun, interim Chief Digital Officer at Mana Products, and Head of E-Commerce and General Manager at Lakeshore Learning. At Daniel's, he steers marketing across traditional and digital channels with a focus on serving Hispanic and multicultural customers.
Adrienne Lofton
Adrienne Lofton is the Global Vice President of Product & Integrated Consumer Marketing for Google's Platforms & Devices Division, where she leads end-to-end marketing for the Pixel ecosystem and drives activation across Android, Chromebook, Chrome Browser, Google Play, and Google Health & Home. A Howard University graduate and Kellogg MBA, she built her career on brand authenticity — from multicultural marketing at Target, to CMO of Dockers at Levi's, to Senior VP of Global Brand Marketing at Under Armour, to VP Head of North America Marketing at Nike. An Ad Age Brand Genius award winner, Adweek Most Powerful Women in Sports honoree, and board director at Alaska Air Group, Lofton is one of the most recognized voices at the intersection of sports, culture, and consumer marketing.