Its cameras help animate game characters, study human gait and guide robot research. Oxford Metrics now wants the business of measuring the world to produce more predictable returns.
How a former VR outfit turned into the off-the-shelf toolmaker for virtual production - selling filmmakers a camera that shoots worlds that do not physically exist.
A bootstrapped LA outfit began by folding cardboard goggles in a garage. A decade and 10,000-plus headsets later, it sells the whole spatial-computing stack to hospitals, factories and defense labs.

After 13 years making games, the Holotech co-founder turned a webcam, a digital mask and one stubborn idea about expression into FaceRig, then rebuilt the premise as Animaze.
The company turned a country-club basement experiment into 250-plus training centers and a database of 14 million golf swings. Its bet: that the fastest way to fix your slice is to measure it.
Holotech Studios, Inc. is a Romanian-American software company behind FaceRig and its successor Animaze - real-time avatar and face-tracking tools that let anyone livestream, video-chat, and create content as a 2D or 3D character. Founded in 2013 by a group of veteran game developers, the company turned an Indiegogo passion project into software used by millions of streamers, VTubers, and creators worldwide.
MOVRS is a San Francisco- and Los Angeles-based AI and computer vision company building vision models that understand how people move and interact in the real world. It turns ordinary video into high-fidelity 3D human data and biomechanical measurements - no bodysuits, no marker dots, no camera arrays - and applies that data to sports storytelling, athlete training, and machine-learning datasets for industries from healthcare to robotics.
Dorian Pieracci is the Co-Founder and CEO of MOVRS, a Los Angeles sports-technology company that turns ordinary video into structured, labeled 3D data about how humans move. Founded in 2020, MOVRS builds AI-powered biomechanics and digital-twin tools for sports and entertainment partners, from baseball pitching analysis to immersive broadcast experiences. A Georgetown-trained sports industry executive and UC Berkeley graduate, Pieracci is a Comcast NBCUniversal SportsTech accelerator alum who pivoted MOVRS from direct sales to a partner-led model and assembled a team drawn from MLB and major sports media.
Satayan Mahajan is the founding CEO of Datalign Advisory, a Cambridge, Massachusetts fintech that matches Americans with vetted fiduciary financial advisors using AI and human-centered design. An MIT alumnus and Media Lab pioneer, he spent two decades building motion-capture and gaming companies (Motus, iClub) before an eight-year run at Amazon as a GM and Head of Product. He returned to startup mode in 2024 when Cogo Labs founder Dave Blundin recruited him to lead Datalign, which has since referred more than $80 billion in assets across thousands of advisors.