media-analytics
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The Agency That Bought the Missing Pieces
Spectrum Science began with a narrow conviction: complicated medicine deserves clear storytelling. Three decades and a run of acquisitions later, the more interesting product is the machinery behind the message.
The Press Release Learned to Buy Its Own Audience
iCrowdNewswire took the vaguest number in public relations - potential reach - and replaced it with an ad campaign you can count. The bet is simple: a press release should not merely exist online; it should find the people who might care.
The Public-Relations Firm That Learned to Build Software
Weber Shandwick spent decades helping companies win attention. Then it began building the machinery to predict, rehearse and measure what attention would do next.
The Press Release Was Supposed to Be Cheap. EZ Newswire Made It Measurable Instead.
A $25 experiment in automated press releases grew into a premium distribution platform that charges up to $1,500 a release. The interesting part is not the markup - it is what EZ Newswire learned to sell instead of vague reach.
Net Conversion Built the Plumbing That Makes Media Spend Confess
The Orlando agency buys the ads, joins the messy data behind them, and asks a blunt question: did the money move the business? Its answer is part service firm, part homegrown software stack.
Tubular Labs Built a Telescope for 25 Billion Videos - and Sold the View to Media’s Biggest Players
YouTube was only the opening act. Tubular Labs spent 14 years turning the unruly social-video universe into a dataset that publishers, brands and agencies can actually interrogate - then became a key piece of Chartbeat’s media software stack.
Camphouse
Camphouse is a Stockholm-based enterprise software company that runs an intelligent media operations platform for advertisers and agencies. Formerly known as Mediatool, it centralizes media planning, budget allocation, campaign activation and reporting into a single system of record, layering an AI Co-Pilot on top so data-driven marketers can turn scattered spreadsheets and media plans into structured, end-to-end media intelligence. Its customers include global brands and agency networks such as L'Oreal, Heineken, Dentsu and Jellyfish.
Tracer
Tracer is a New York-based collaborative data intelligence platform that aggregates, normalizes, and enriches data from any source - ad platforms, sales systems, commerce, and finance - into a governed, unified layer that non-technical teams can query in real time. Incubated inside VaynerMedia starting in 2015 and spun out as an independent company in 2021, Tracer positions itself as 'the intelligence layer for AI-driven enterprises,' serving more than 200 customers including Sanofi, Papa Johns, Conde Nast, and Headspace. The company has raised roughly $30M-$58M across rounds, including an oversubscribed $18.1M Series A in August 2023.
Veridooh
Veridooh is an Australian adtech company and the global leader in independent out-of-home (OOH) advertising verification. Its patented SmartCreative technology collects ad-play-level data without relying on media owner systems, letting brands and agencies independently track, measure and verify static, digital and programmatic OOH campaigns across 400+ metrics in a single platform. Founded in Sydney in 2019 by Mo Moubayed and Jeremy Yang, Veridooh works with global brands including Google, Amazon, Unilever and McDonald's, and is the preferred verification partner for major agency groups including IPG Mediabrands, Omnicom and WPP Media in Australia.