media-analytics
(3)
Camphouse
Camphouse is a Stockholm-based enterprise software company that runs an intelligent media operations platform for advertisers and agencies. Formerly known as Mediatool, it centralizes media planning, budget allocation, campaign activation and reporting into a single system of record, layering an AI Co-Pilot on top so data-driven marketers can turn scattered spreadsheets and media plans into structured, end-to-end media intelligence. Its customers include global brands and agency networks such as L'Oreal, Heineken, Dentsu and Jellyfish.
Tracer
Tracer is a New York-based collaborative data intelligence platform that aggregates, normalizes, and enriches data from any source - ad platforms, sales systems, commerce, and finance - into a governed, unified layer that non-technical teams can query in real time. Incubated inside VaynerMedia starting in 2015 and spun out as an independent company in 2021, Tracer positions itself as 'the intelligence layer for AI-driven enterprises,' serving more than 200 customers including Sanofi, Papa Johns, Conde Nast, and Headspace. The company has raised roughly $30M-$58M across rounds, including an oversubscribed $18.1M Series A in August 2023.
Veridooh
Veridooh is an Australian adtech company and the global leader in independent out-of-home (OOH) advertising verification. Its patented SmartCreative technology collects ad-play-level data without relying on media owner systems, letting brands and agencies independently track, measure and verify static, digital and programmatic OOH campaigns across 400+ metrics in a single platform. Founded in Sydney in 2019 by Mo Moubayed and Jeremy Yang, Veridooh works with global brands including Google, Amazon, Unilever and McDonald's, and is the preferred verification partner for major agency groups including IPG Mediabrands, Omnicom and WPP Media in Australia.