marketing-ai
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The AI news is endless. Your attention isn’t.
The Artificial Intelligence Show turned two colleagues’ reading habit into a weekly guide to AI at work. Its most useful lesson is how to make time to think before buying another tool.
Persado sells the words that make customers act
A home-equity ad helped expose the limits of marketing intuition. Persado has spent the years since turning that lesson into a system for producing, testing and checking the messages regulated brands send.
The Advertising Agency That Went for a Walk
A 1957 agency changed owners, changed its name, and picked a fight with advertising's oldest false choice: build the brand or make the sale.
Acoustic Inherited IBM’s Marketing Cloud. Now It Wants Marketers to Escape the Legacy Stack.
Born from an IBM carve-out, Acoustic is rebuilding a collection of veteran marketing tools around one sharp idea: the system that spots customer intent should also be able to act on it. The hard part is proving that a legacy inheritance can become the cure for legacy martech.
Zappi Put Market Research on Fast-Forward. Then It Learned Speed Wasn’t the Product.
The Boston-based insights company began by making surveys faster and cheaper. Its bigger bet is that every test should make the next decision smarter - a useful playbook for any team drowning in one-off data.
Partnerize Wants to Turn the Messiest Marketing Channel Into a Profit Center
The affiliate business used to ask brands to hand over the keys and wait for a report. Partnerize built the control room - then bet that AI can finally give credit to the people who influence a sale before the last click.
Hootsuite Built the Social-Media Control Room. Now It Has to Prove the Dashboard Can Think.
The Vancouver company made one dashboard the sensible answer to social sprawl. Eighteen years, one painful reset, and a major listening acquisition later, it is betting that live social intelligence - not another caption generator - can make the old control room matter again.
Tellagence Spent 15 Years Teaching AI the Difference Between Outrage and Sold Out
Most social-listening tools count the noise. This Portland company wants to explain it - and its 15-year path from Twitter influence maps to research-validated contextual intelligence is a useful playbook for founders building in a market that keeps changing names.
Icon
Icon is a New York startup that launched in 2024 as 'the world's first AI Admaker' - software pitched as ChatGPT plus CapCut for churning out short-form video ads in minutes. Founded by serial entrepreneur Kennan Davison (aka Kennan Frost) and backed by a $9.2M seed round led by Peter Thiel's Founders Fund, Icon paid a reported $12M for the icon.com domain and drew backing from OpenAI, Cognition and Pika executives plus celebrity angels. After users complained the fully-automated product fell short, the company pivoted toward human-filmed UGC ads (six ads for $999) branded 'The Human Admaker,' before reports in early 2026 said it had gone quiet.
Hakuhodo Spent 130 Years Learning to See the Whole Person. Now It Is Teaching AI.
The Tokyo agency built its identity around a stubborn idea: a shopper is a person before they are a target. Its next act is turning that idea into AI personas, commerce infrastructure, fandom strategy, and business design.
Treasure AI
Treasure Data spent 15 years teaching enterprises to recognize a customer across a maze of systems. Now, under a new name, it wants governed AI agents to turn that memory into action - without asking marketers to babysit another dashboard.
Pixis
Pixis is a codeless AI infrastructure company for marketing, giving advertising teams a suite of plug-and-play AI models that plan, target, optimize, and create ad campaigns without writing code. Founded in 2018 by three BITS Pilani classmates and headquartered in Burlingame, California, the company has built 200+ proprietary AI models and serves more than 1,000 customers, including 18 Fortune 2000 brands. It raised $209M across Series A through C1, backed by SoftBank Vision Fund 2, General Atlantic, Touring Capital, and others.
Typeface
Typeface is an enterprise generative-AI platform that helps marketing teams plan, create, personalize, and launch on-brand content and campaigns at scale. Founded in 2022 by former Adobe CTO Abhay Parasnis, it grounds AI in a company's brand guidelines, layouts, and audience data so output stays consistent and safe. Its flagship product, Typeface Arc, combines specialized marketing agents, a brand-aware knowledge graph, and collaborative workspaces to run the full content lifecycle. The company reached a $1 billion valuation in 2023 and counts brands like Asics, Johnson Controls, Sally Beauty, and Microsoft among its users.
NewForm
NewForm is a New York-based creative intelligence company that pairs an in-house creative studio with proprietary software called Framework. It makes paid social ads at scale - roughly 2,500 assets a month written, shot, and edited by people - runs them in market, and turns every result into a living map of what works for a brand. Founded by Hamza Alsamraee, Andrew Presser, and Alec Velikanov, NewForm puts strategists, producers, and engineers under one roof to close the gap between creative and media for performance teams.