insurance-marketing
(30)
The Marketing Agency That Learned the Language of the Fine Print
Ocozzio sells a curious advantage in B2B healthcare marketing: it already knows what the alphabet soup means. That fluency turns an Augusta agency into the outsourced department behind insurers, benefits administrators and healthcare technology companies across the country.
The Agency That Learned to Speak Insurance
Most agencies sell breadth. Aartrijk sells the absence of a learning curve - 27 years spent translating an industry that can turn a simple promise into a page of exclusions.
Alice Phillips Topping Built a Brand for Risks That Resist the Usual Box
She began close to the risk, then learned how to explain it. At Ryan Specialty, Alice Phillips Topping has turned insurance fluency, curiosity and an agile in-house team into a durable communications system for a growing public company.
Chris Mead’s Long Game: Make Insurance Matter Between the Games
Gallagher’s chief marketing officer treats sports sponsorship as a long relationship, not a logo rental. His playbook turns ballparks, rugby pitches and athlete transitions into a patient lesson in how a business earns attention.
Christine Young Makes Insurance Personal, One Relationship at a Time
From a family brokerage in Cloverdale to the C-suite and a national board seat, Christine Young has built a career around a deceptively simple idea: insurance works better when people stay close to one another.
Michael Stocks Is Making Insurance Feel Less Like Paperwork
For more than a decade, Empire Life's marketing chief has worked on one stubborn problem: turning a consequential financial purchase into a process people can actually navigate.
Jocelyn Da Silva Came Home With a Marketer’s Eye for What Makes Trust Stick
After nearly a decade building brands in Perth, Jocelyn Da Silva returned to Calgary and entered the new-home warranty business. Her career offers a practical lesson in making complex services feel clear, useful and human.
Mickey Rubin Has Spent Three Decades Turning Complexity Into a Customer Journey
Before insurance, Mickey Rubin built websites, animations and digital systems. His career explains why the hardest part of selling protection is often designing a process people can actually finish.
Court Elliott Is Building One Brand From a Nation of Local Insurance Brokers
After two decades translating complicated businesses for customers, Court Elliott has taken on a different communications puzzle: giving a national insurance network one clear voice without sanding away its local character.
Brian King Keeps Watch Over the Customers Who Almost Said Yes
Long before digital funnels became dashboard furniture, Brian King studied the people who walked away before buying. At Munn Insurance, that old question became a practical operating system for growth, service and change.
Shoshana Fruitman Is Marketing the Moment Before Help Arrives
At CAA Club Group, Shoshana Fruitman is turning a familiar roadside feeling - relief - into a broader case for insurance, loyalty and member value.
Imen Zitouni Built the Lab - Then Took Its Lessons to the Brand
A seven-slide pitch became a digital lab. Now Imen Zitouni is applying the same test-and-learn discipline to a global insurance brand.
Jonathan Levine and the Art of Making Hard-to-Place Risks Legible
For more than three decades, Jonathan Levine has worked at the point where complicated products meet busy customers. His career offers a quiet lesson in B2B marketing: clarity becomes a form of service.
Miriam Mburu Makes the Complicated Clear
After two decades marketing businesses that resist easy explanation, AIG's North America communications chief has learned that clarity is built - one audience, one team and one useful story at a time.
Richard Tallo and the Quiet Work of Making 40 Brands Speak as One
At The Baldwin Group, a veteran insurance marketer faced a rare assignment: turn a collection of nearly 40 regional identities into one national promise without sanding away the expertise underneath.
Garth Knutson Plays the Long Game - Then Moves the Budget
Aflac's CMO built his career connecting people, clients and ideas. Now he is showing how an old mascot stays useful: protect the memory structure, keep tinkering and know when conviction deserves real money.
Erik Thompson Makes Insurance Behave Like Entertainment
For two decades at Mercury Insurance, Erik Thompson has pursued a durable idea: when the product is complicated and the budget is finite, attention has to be earned with humor, culture and a reason to care.
Lindsay Hanson Is Teaching a 160-Year-Old Brand to Show Up Every Day
After nearly two decades at John Hancock, Lindsay Hanson has made a quiet operating idea into a brand strategy: earn attention between the big life moments, one useful interaction at a time.
Sharon Cooper Left the Newsroom and Took the Story to the Insurance Business
She spent the first act of her career explaining the news on camera. She has spent the second explaining a 115-year-old insurance company to the people who buy from it.
Daniel Doherty Is Turning Affinity Insurance Into a Listening Business
After four decades across Del Monte, Citibank, Cigna, AIG and Aon, Daniel Doherty has arrived at a deceptively simple marketing idea: relevance begins with listening, and data is useful only when it helps a customer feel understood.
Jennifer Luisa Built a 25-Year Career by Refusing to Stand Still
At The Hanover, Jennifer Luisa turned longevity into a form of motion - crossing functions, building connections and keeping a 174-year-old insurer legible to the people it serves.
Claire Burns Is Teaching a 215-Year-Old Stag to Look Forward
Her career began with a deferred law-school seat. It now runs through the customer office, where an old insurer is learning to make trust visible, usable and current.
Doyle Williams Spent 40 Years Learning How to Sell Certainty
Four decades in an industry that sells the one thing nobody wants to think about. How Protective Life's marketing chief turned distribution plumbing, digital tools and a stack of professional letters into a career built on quiet certainty.
Joli Kindler Built a Brand Inside the Quietest Corner of Finance
A marketing coordinator who never left, and spent fifteen years turning insurance brokerage into a brand people could actually feel.
Mari Pumarejo Took the Long Way Back to Marketing
After two decades moving through marketing, communications, customer operations and HR, Progressive's Mari Pumarejo returned to the function where she started - with a much wider view of the people a brand must serve.
Michelle Montgomery
Michelle Montgomery has spent her career making complicated businesses easier to believe in. At Crawford & Company, her method begins with an unfashionable idea: the brand lives with the people doing the work.
Elizabeth Brady
Elizabeth Brady's job stretches far beyond advertising. At Allstate, she connects brand, customer experience, product innovation, communications and community investment - then tests that system where culture is loudest.
Rachel Carr
At Slide, Rachel Carr translates a technical, catastrophe-exposed business into a brand homeowners, agents and public-market investors can understand. Her career traces a practical path from ESPN and Cigna to two public-company journeys in Tampa.
Michael Roberts
A trained baritone who found a second stage in business, Michael Roberts has spent his career learning how strategy, experimentation and a well-tuned message can turn marketing into an engine of growth.
Experience.com
Experience.com is a San Ramon, California SaaS company that runs the Experience Management Platform (XMP), a single system for collecting customer and employee feedback, managing online reviews and reputation, and improving local and AI search visibility. Founded in 2015 as SocialSurvey and rebranded in 2021, it is widely used in mortgage, real estate, insurance and banking to turn feedback into reviews, referrals and higher search rankings, including a proprietary 850-point Search Rank Score.