in-game-advertising
(3)
Ampverse
Ampverse is a Singapore-founded, creator-first gaming and entertainment company that connects consumer brands and game publishers with gaming audiences across Southeast Asia, India and the Gulf. It owns and operates gaming media properties, esports teams and creator networks, and packages them into marketing, in-game advertising, publishing and analytics services for brands like Coca-Cola, KFC and Red Bull. The group reaches a claimed 600M+ fans through its owned assets and managed creators.
Dave Morgan
Dave Morgan is the founder and CEO of Simulmedia, a New York adtech company that pioneered data-driven linear TV advertising and now runs the cross-channel TV+ platform, the Skybeam self-serve CTV buying tool, and the PlayerWON in-game video ad network. A lawyer turned three-time adtech founder, he earlier built Real Media (a predecessor of 24/7 Real Media, sold to WPP for $649 million) and TACODA (a behavioral targeting pioneer acquired by AOL for $275 million in 2007). Morgan returned to Simulmedia's CEO seat in October 2024 to chase the connected-TV opportunity, and he is a long-running MediaPost columnist known for his '96/4' rule about the gap between CTV viewership and CTV ad dollars.
Simulmedia
Simulmedia is a New York adtech company that turns TV advertising into a measurable, performance channel. Founded in 2008 by Dave Morgan, it pioneered data-driven linear TV and now spans streaming, cable, broadcast, and in-game inventory through its TV+ media-buying platform, Skybeam self-serve tool, and PlayerWON in-game ad product. Its software plans, activates, optimizes, and measures campaigns across screens, backing managed buys with delivery guarantees and closed-loop measurement so advertisers of any size can reach and prove TV audiences.