in-game-advertising
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The Energy Drink That Vanished From a Video Game
Frameplay began with a missing can in PUBG. It now sells a more demanding idea: an ad can belong in a game world, earn its place with players, and still meet an advertiser’s need for proof.
The Ad Agency That Wants to Be Part of the Game
A billboard in a game is easy to buy. Livewire's wager is that the real opportunity begins when the player has a reason to stay.
Ampverse
Ampverse is a Singapore-founded, creator-first gaming and entertainment company that connects consumer brands and game publishers with gaming audiences across Southeast Asia, India and the Gulf. It owns and operates gaming media properties, esports teams and creator networks, and packages them into marketing, in-game advertising, publishing and analytics services for brands like Coca-Cola, KFC and Red Bull. The group reaches a claimed 600M+ fans through its owned assets and managed creators.
Simulmedia
Simulmedia is a New York adtech company that turns TV advertising into a measurable, performance channel. Founded in 2008 by Dave Morgan, it pioneered data-driven linear TV and now spans streaming, cable, broadcast, and in-game inventory through its TV+ media-buying platform, Skybeam self-serve tool, and PlayerWON in-game ad product. Its software plans, activates, optimizes, and measures campaigns across screens, backing managed buys with delivery guarantees and closed-loop measurement so advertisers of any size can reach and prove TV audiences.